Brand Lead

Redcliffe Hygiene Private Limited; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

Redcliffe Hygiene Private Limited is seeking a Brand & Communications Strategist to unite strategic thinking with creative execution. You will own end-to-end campaigns across ATL, BTL, digital, and brand activations, ensuring alignment with brand voice and consumer relevance.

You will collaborate with internal teams and external partners to deliver impactful campaigns on time, optimise performance, and strengthen brand equity through innovative experiences.

Qualifications

• Excellent communication across English and Hindi as stated in the role.
• Strong branding, marketing understanding, and consumer behaviour insight.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop brand strategy and translate into actionable marketing plans.
• Plan and execute integrated ATL, BTL, digital, influencer, and PR campaigns.
• Lead end-to-end brand events, activations, and partnerships.
• Collaborate with cross-functional teams and external agencies to ensure consistent storytelling.
• Monitor performance metrics and optimise campaigns for ROI.

Skills

Excellent communication

Branding

Project management

Stakeholder management

Creative thinking

Attention to detail

Independent work

Education

MBA in Marketing

Job description

Brand & Communications Strategist

About the Role

We are looking for a Brand & Communications Strategist who can bring together strategic thinking, creative execution, and cross-functional collaboration to build impactful brand experiences.

This role supports the development of the brand strategy while owning the end-to-end execution of ATL, BTL, digital campaigns, and brand activations. The ideal candidate is someone who understands consumers, is passionate about marketing, thrives in a fast-paced environment, and can seamlessly collaborate with multiple internal and external stakeholders to deliver high-quality campaigns on time

Key Responsibilities

Brand Strategy & Planning

• Support the development of long-term and short-term brand strategy.
• Translate brand strategy into actionable marketing plans and campaigns.
• Ensure all communication aligns with the brand vision, positioning, and tone of voice.
• Continuously identify opportunities to strengthen brand equity and consumer relevance.

Campaign Strategy & Execution

• Conceptualise, plan, and execute integrated ATL, BTL, digital, influencer, and PR campaigns.
• Own end-to-end campaign execution, from briefing to launch and post-campaign evaluation.
• Work closely with creative, digital, influencer, PR, and performance marketing teams to ensure consistent brand storytelling across all touchpoints.
• Develop innovative campaign ideas that drive awareness, engagement, and business impact.

Event & Activation Management

• Identify relevant events, partnerships, and on-ground opportunities for brand participation.
• Strategise the brand's presence across activations to maximise visibility and consumer engagement.
• Lead end-to-end planning and execution of brand events, launches, influencer experiences, and experiential marketing initiatives.
• Coordinate with vendors, agencies, venues, and partners to ensure flawless execution.

Cross-functional & Stakeholder Management

• Collaborate with Brand Managers, Creative, Performance Marketing, PR, Influencer Marketing, Sales, Product, and Operations teams to deliver integrated campaigns.
• Liaise with multiple agencies and vendors simultaneously while maintaining quality, timelines, and budgets.
• Keep all stakeholders aligned through proactive communication and regular project updates.
• Ensure projects are delivered on schedule without compromising execution quality.

Performance & Optimisation

• Understand and monitor campaign performance across digital and offline channels.
• Analyse marketing and performance metrics to evaluate campaign effectiveness and identify opportunities for optimisation.
• Work with performance marketing teams to maximise ROI while ensuring brand objectives are achieved.
• Track campaign learnings and recommend improvements for future initiatives.

Brand Governance

• Ensure all marketing communication adheres to brand guidelines and regulatory requirements.
• Maintain consistency across all consumer-facing touchpoints.

Skills & Qualifications

Must Have

• Excellent communication skills in both English and Hindi.
• Strong understanding of branding, marketing, and consumer behaviour.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong stakeholder management and collaboration skills.
• Excellent organisational and project management abilities.
• Creative thinking with strong problem-solving skills.
• Ability to work independently while bringing teams together towards a common objective.
• Strong execution mindset with exceptional attention to detail.
• Ability to prioritise, manage timelines, and consistently deliver high-quality work.

Preferred

• MBA in Marketing or related field is an added advantage.
• Experience in consumer brands, FMCG, beauty, personal care, or lifestyle brands.
• Familiarity with ATL, BTL, digital marketing, influencer marketing, PR, and event management.

What We're Looking For

• A proactive self-starter with a strong sense of ownership.
• Someone with a can-do attitude who takes initiative rather than waiting for direction.
• A marketer who is obsessed with consumer behaviour, cultural shifts, and emerging marketing trends.
• Someone who understands how brands grow and can translate strategy into execution.
• A strong collaborator who can work effectively with Brand Managers, Creative, PR, Influencer Marketing, Performance Marketing, and external partners.
• Excellent relationship management and negotiation skills.
• Ability to manage ambiguity and thrive in a dynamic, high-growth environment.
• Passion for building meaningful consumer experiences through impactful campaigns and storytelling.