Performance Marketing Strategist

Ogilvy; Makati; On-site; PHP 892,800 - 1,339,200; Full time

Benefits offered by this job

Work autonomy

Collaborative environment

Professional development opportunities

Job summary

A leading global agency network is seeking a Performance Marketing Strategist in Metro Manila. This role focuses on developing and executing performance marketing campaigns that drive business growth through data insights and media efficiency. The ideal candidate will possess a Bachelor’s degree and significant experience in digital media strategy, along with a proven ability to analyze data for actionable insights. Join us to lead innovative strategies that optimize campaigns across multiple platforms.

Qualifications

• Minimum 3-5 years of experience in performance marketing.
• Expertise in audience segmentation and attribution models.
• Current certifications in Google and Meta advertising.

Responsibilities

• Develop comprehensive media plans focused on digital channels.
• Conduct in-depth performance analysis and optimization.
• Lead strategic initiatives for paid media across clients.

Skills

Digital Media Expertise

Analytical Skills

Collaboration

Problem-Solving

Communication

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since its founding. It builds on that legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC. Ogilvy is a WPP company. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About The Role

This pivotal role demands a highly analytical and results-driven Performance Marketing Strategist to lead the development and execution of sophisticated, full-funnel performance marketing campaigns. You will drive measurable business growth by optimizing media efficiency, leveraging advanced data insights, and fostering strategic partnerships with agencies and internal teams. The ideal candidate will have a deep understanding of the digital media landscape, expert platform knowledge, and a proven track record of translating complex data into actionable strategies that deliver exceptional ROI.

What You’ll Do

• Strategic Media Planning & Development: Own the strategic development and refinement of comprehensive media plans, with a strong emphasis on digital channels, collaborating with the Media Lead and external media agencies. Drive the integration of performance marketing strategies across all brand touchpoints (paid, owned, earned) to ensure cohesive, timely, and highly efficient campaign execution. Proactively identify and champion innovative media ideas and experimental initiatives to unlock new growth opportunities and optimize campaign performance.
• Performance Analysis & Optimization: Conduct in-depth performance analysis, leveraging advanced analytics tools to generate actionable insights for Integrated Category Reviews and Media Reviews. Develop and implement a robust data-driven strategy to continuously optimize campaign performance, ensuring alignment with key business objectives and KPIs (e.g., ROAS, CPA, LTV, Conversion Rate). Formulate and apply strategic frameworks to diagnose complex business problems within the performance marketing domain, develop testable hypotheses, and deliver data-backed recommendations for improvement.
• Leadership & Collaboration: Serve as the primary strategic owner for paid media initiatives across assigned clients/brands, acting as a trusted advisor to senior leaders and stakeholders. Lead strategic initiatives that extend beyond traditional media KPIs, focusing on holistic business growth and market share expansion. Drive continuous media performance management, including rigorous competitive analysis to identify market opportunities and define optimal media sufficiency across the entire media mix. Act as a subject matter expert, upskilling internal marketing teams in digital performance best practices through collaborative training and knowledge sharing.
• Local Market Strategy & Innovation: Develop and localize comprehensive media strategies in partnership with brand teams, ensuring optimal media spend effectiveness and efficiency across all paid, owned, and earned channels.

What You’ll Need

• Bachelor’s Degree in Marketing, Business Administration, Communications, Data Science, or a related quantitative field.
• Minimum 3-5 years of progressive experience in leading and executing full-funnel performance marketing campaigns within a fast-paced environment, demonstrating expertise in total media planning across multiple paid media platforms.
• Demonstrated expertise and hands-on experience in Digital Media and Performance Marketing, with a strong understanding of attribution models, audience segmentation, and conversion rate optimization (CRO) principles.
• Exceptional quantitative, analytical, and problem-solving skills, with the ability to synthesize complex data into clear, actionable insights and strategic recommendations.
• Proven track record of successfully managing strategic projects and influencing senior stakeholders to achieve significant business growth KPIs directly attributed to paid media strategy.
• Advanced proficiency and hands-on experience with leading performance marketing platforms, including:
• Google Ads (Search, Display, YouTube, Shopping)
• Meta Ads (Facebook, Instagram)
• TikTok Ads
• LinkedIn Ads
• Programmatic Media Buying experience is highly desirable.
• Current certifications in Google Media Buying (SEM, YouTube, Display) and Meta Certifications (Planning and Media Buying) are required.
• Excellent collaboration, communication, and presentation skills, with the ability to articulate complex strategies to diverse audiences.

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.