Content Strategist

Marie France Group of Companies; Makati; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Marie France Group of Companies is seeking a Content Strategist who combines business acumen with creative thinking to translate market insights into high-impact content strategies across beauty and wellness brands.

You will lead data-driven content strategies, collaborate with cross-functional teams, oversee campaigns, and stay ahead of AI-driven trends to strengthen brand equity and drive customer engagement.

Qualifications

• At least 8 years of experience as a Content Strategist, Communications Strategist, Brand Planner, or similar role.
• Experience in beauty, skincare, wellness, FMCG, creative agencies, media agencies, or digital media is highly preferred.
• Strong business acumen and ability to translate data into actionable content strategies.
• Proven experience managing end-to-end content projects and cross-functional collaboration.
• Strong understanding of content marketing, brand strategy, digital platforms, and audience behavior.
• Excellent written and verbal communication in English.
• AI-literate and able to leverage AI tools to enhance strategy.

Responsibilities

• Develop and execute integrated content strategies across paid, owned, and organic channels.
• Turn market insights into compelling content plans that drive acquisition, engagement, and retention.
• Create content frameworks that strengthen brand positioning and messaging.
• Collaborate with creative, digital, media, and cross-functional teams to run campaigns.
• Recommend content approaches involving influencers and KOLs.
• Monitor campaign performance, analyze results, and optimize strategies using data.
• Evaluate media investments and campaign costs for efficiency.
• Stay ahead of consumer trends, digital trends, and AI innovations in beauty and wellness.

Skills

Content strategy

Brand planning

Cross-functional collaboration

AI literacy

Content marketing

Digital platforms

Audience insights

Communication

Job description

Department: Brand Marketing & Communications

Shape the future of beauty and wellness through strategic content.

Marie France Group is looking for a Content Strategist who combines business acumen with creative thinking. If you're passionate about translating market insights into high-impact content strategies that drive brand growth, customer engagement, and business results, we'd love to meet you.

In this role, you'll lead the development of data-driven content strategies across our portfolio of beauty and wellness brands, ensuring every campaign strengthens brand equity while supporting business objectives.

What You'll Do

• Develop and execute integrated content strategies across paid, owned, and organic digital channels.
• Turn business, consumer, and market insights into compelling content plans that drive customer acquisition, engagement, and retention.
• Create content frameworks that strengthen brand positioning and deliver clear, consistent messaging.
• Collaborate with creative, digital, media, and cross-functional teams to execute impactful campaigns.
• Recommend content approaches involving brand ambassadors, KOLs, and influencers.
• Monitor campaign performance, analyze results, and optimize strategies using data and market trends.
• Evaluate media investments and campaign costs, recommending more efficient and effective approaches.
• Stay ahead of emerging consumer behaviors, digital trends, AI innovations, and the evolving beauty and wellness landscape.

What We're Looking For

• At least 8 years of experience as a Content Strategist, Communications Strategist, Brand Planner, or similar role.
• Experience in beauty, skincare, wellness, FMCG, creative agencies, media agencies, or digital media is highly preferred.
• Strong business acumen with the ability to translate business data and consumer insights into actionable content strategies.
• Proven experience managing end-to-end content projects and cross-functional collaboration.
• Strong understanding of content marketing, brand strategy, digital platforms, and audience behavior.
• Excellent quality judgment across content production, from concept development through post-production.
• AI-literate and comfortable leveraging AI tools to enhance content strategy and execution.
• Outstanding written and verbal communication skills in English.
• Highly organized with exceptional attention to detail.

Bonus Qualifications

• Experience working with premium, lifestyle, beauty, or wellness brands.
• Recognition through marketing, advertising, or creative effectiveness awards (local or international).
• Strong understanding of influencer marketing, KOL partnerships, and integrated media strategies.

Why Join Marie France Group?

At Marie France Group, you'll help shape some of the country's most recognized beauty and wellness brands while working alongside passionate marketing professionals who value creativity, innovation, collaboration, and continuous growth. This is an opportunity to make a meaningful impact by creating strategies that inspire customers and drive business success.