Marketing Specialist

DW Group Corp.; Manila; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading beauty brand in Metro Manila is looking for a visionary Marketing Strategy Planner to drive dynamic marketing campaigns for their cosmetics and skincare lines. The successful candidate will create impactful events and campaigns, ensuring brand visibility and customer engagement. With 2-3 years of marketing experience, particularly in beauty or related fields, this role demands strong analytical and creative skills to turn strategies into results. Join us to make the brand irresistible in the beauty market.

Qualifications

• 2–3 years of experience in marketing, preferably in beauty or related fields.
• Strong creative and analytical skills.
• Proven ability to plan and implement successful marketing campaigns.

Responsibilities

• Create 360° marketing plans to enhance brand visibility.
• Plan and execute impactful events and campaigns.
• Monitor and analyze campaign effectiveness using KPIs.

Skills

Strategic thinking

Event planning

Digital marketing

Social media proficiency

Customer engagement

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Adobe Creative Suite

Canva

Job description

Are you obsessed with beauty trends and passionate about building iconic brands?

DW Group Corp. is looking for a visionary Marketing Strategy Planner to architect and execute dynamic marketing campaigns that make our cosmetics and skincare products impossible to ignore.

In this role, you will be the creative and strategic force behind brand exposure—dreaming up captivating events, partnerships, and omnichannel strategies that not only attract customers but make them crave our brand. If you live to create buzz, understand what makes beauty consumers tick, and know how to turn strategy into real-world results, we want you on our team.

Key Responsibilities

• Strategy Development: Create 360° marketing plans to increase brand visibility, desirability, and market share in the competitive beauty landscape.
• Campaign & Event Creation: Conceptualize, plan, and execute high-impact events—from influencer launch parties and pop-up experiences to masterclasses and community-driven beauty fairs.
• Brand Exposure & Buzz Marketing: Design creative tactics (e.g., viral challenges, PR stunts, collaborations with artists or complementary brands) to generate organic talkability and social chatter.
• Consumer Insight Integration: Use market research, social listening, and trend forecasting to ensure every campaign resonates with target audiences and taps into emerging beauty movements.
• Cross-channel Amplification: Ensure seamless integration of campaigns across digital, social media, retail, and PR to build a cohesive and irresistible brand universe.
• Performance Tracking: Monitor, analyze, and report on campaign effectiveness using KPIs like engagement rate, brand sentiment, sales lift, and new customer acquisition.

Who You Are

• A trend spotter with a pulse on the global and local beauty, cosmetics, and skincare scene.
• A creative strategist who loves brainstorming big ideas and also enjoys mapping out the details to make them happen.
• Customer-obsessed—you instinctively understand what makes beauty shoppers stop, engage, and become loyal advocates.
• Proactive and hands-on—you’re not just a planner; you’re a doer who loves seeing an idea come to life.
• An excellent communicator who can present ideas with passion and clarity.

Qualifications & Experience

Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–3 years of experience in marketing, preferably in beauty, skincare, fashion, FMCG, or lifestyle brands.
• Proven experience planning and executing events and multi‑channel campaigns.
• Strong creative thinking and analytical skills—able to merge intuition with insights.
• Proficiency in social media platforms and digital marketing tools.
• Fluent in English and [local language if required].

Preferred (Bonus):

• Personal interest or background in cosmetics/skincare.
• Experience working with influencers and beauty creators.
• Knowledge of SEO/SEM, content marketing, and CRM strategies.
• Basic design sensibility (Canva, Adobe Creative Suite familiarity is a plus).