TikTok Performance Marketing Manager/Ads Executive

Evo Tech Software Solutions Inc; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Evo Tech Software Solutions Inc is seeking a seasoned Paid Media Lead to own end-to-end growth across Meta, TikTok, and Amazon/Shopify ads. You will drive strategy, budget pacing, optimization, and performance reporting while guiding the Ads Specialist in day-to-day execution.

In this role you will review budgets, set priorities, validate stock and conversion readiness, and shape the testing roadmap with cross-functional teams to scale campaign impact.

Responsibilities

• Across Meta, TikTok, and Amazon/Shopify ads, own paid growth end-to-end.
• Oversee campaign strategy, spend pacing, optimization, and reporting.
• Directly supervise the Ads Specialist.

Job description

Owns paid growth end-to-end across Meta Ads, TikTok Ads, and Amazon / Shopify Ads - campaign strategy, spend pacing, optimization, creative input selection, and paid performance reporting. Directly supervises the Ads Specialist, who handles day-to-day campaign execution.

Daily Tasks

• Review budget pacing and delivery across all paid channels.
• Review campaign performance and flag anomalies.
• Set daily priorities for the Ads Specialist.
• Confirm promoted products are in stock and conversion-ready.

Weekly Tasks

• Review performance by product, creative, and channel.
• Approve tests the Ads Specialist proposes and prioritize the testing queue.
• Share winning insights with the Account Executive, Operations, and Affiliate Specialist.

Monthly Tasks

• Deliver the monthly ad performance summary.
• Evaluate contribution to account growth and efficiency goals.
• Recommend scaling, restructuring, or budget shifts.
• Build the next month’s testing roadmap with the Ads Specialist.