Marketing Specialist (Meta Ads Experience)

HR Spectacles; Makati; On-site; PHP 300,000 - 540,000; Full time

Job summary

The Marketing & Digital Ads Specialist at HR Spectacles is responsible for supporting the company’s marketing activities, including social media, content creation, campaigns, promotions, and brand initiatives. The role will also manage paid advertising campaigns through Meta Ads Manager for Facebook and Instagram, including budget allocation, optimization, and performance monitoring.

Plan and execute campaigns, manage social channels, create content, set up ads, monitor spend and ROAS, conduct

Responsibilities

• Plan and execute marketing campaigns and promotional activities.
• Manage the company’s Facebook, Instagram, and other social media platforms.
• Create and coordinate marketing content, graphics, captions, and promotional materials.
• Set up, manage, and optimize Meta Ads campaigns.
• Manage and allocate advertising budgets based on campaign objectives.
• Monitor ad spend, reach, engagement, leads, conversions, cost per lead, and ROAS.
• Identify target audiences and manage campaign targeting and retargeting.
• Conduct A/B testing of ads, creatives, audiences, and campaign strategies.
• Prepare regular marketing and advertising performance reports.
• Coordinate with internal teams and external suppliers for marketing initiatives.
• Recommend improvements based on campaign results and marketing trends

Job description

The Marketing & Digital Ads Specialist is responsible for supporting the company’s overall marketing activities, including social media, content creation, campaigns, promotions, and brand initiatives. The role will also manage paid advertising campaigns, particularly through Meta Ads Manager for Facebook and Instagram, including budget allocation, optimization, and performance monitoring.

Key Responsibilities

• Plan and execute marketing campaigns and promotional activities.
• Manage the company’s Facebook, Instagram, and other social media platforms.
• Create and coordinate marketing content, graphics, captions, and promotional materials.
• Set up, manage, and optimize Meta Ads campaigns.
• Manage and allocate advertising budgets based on campaign objectives.
• Monitor ad spend, reach, engagement, leads, conversions, cost per lead, and ROAS.
• Identify target audiences and manage campaign targeting and retargeting.
• Conduct A/B testing of ads, creatives, audiences, and campaign strategies.
• Prepare regular marketing and advertising performance reports.
• Coordinate with internal teams and external suppliers for marketing initiatives.
• Recommend improvements based on campaign results and marketing trends