Performance Marketing Specialist – Meta & Google Ads | 2 – 4 years | Noida

YES IT Labs LLC; Hinoba-an; On-site; PHP 360,000 - 600,000; Full time

Job summary

YES IT Labs is seeking a hands-on Performance Marketing Specialist to lead paid campaigns for international clients. The role focuses on Meta and Google Ads, optimizing lead generation and conversion metrics while managing substantial monthly budgets.

The ideal candidate has IT/digital marketing agency experience, strong analytics, and proven results in CPC, CPA, and ROAS. A strategic, results-driven mindset is essential for driving ROI across campaigns.

Qualifications

• 2–5 years of experience in Performance Marketing / Paid Advertising.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience managing 100K+ PHP monthly ad spends.
• International market experience is mandatory.
• Experience in an IT company or Digital Marketing Agency.
• Strong knowledge of CPL, CPA, CPC, CTR, ROAS, ROI, and conversion rate.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong analytical and optimization skills.
• Knowledge of remarketing, A/B testing, audience research, and conversion optimization.
• Must be able to demonstrate previous campaign results, including market, budget, objective, and results achieved.

Responsibilities

• Develop and execute performance marketing strategies for lead generation.
• Plan campaign budgets, audiences, structures, and channel allocation.
• Manage and optimize Meta Ads and Google Ads campaigns.
• Analyse campaign performance and improve lead quality and acquisition costs.
• Conduct A/B testing for creatives, audiences, messaging, and landing pages.
• Coordinate with design, content, and sales teams to improve campaign results.
• Monitor trends, competitors, and audience behaviour to optimize campaigns.
• Track leads, conversions, and key performance metrics.
• Prepare weekly/monthly campaign performance reports.
• Test new targeting, bidding, and campaign strategies to improve ROI.

Skills

Performance Marketing

Meta Ads

Google Ads

Lead Generation

Campaign Optimization

A/B Testing

Analytics

Tools

GA4

Google Tag Manager

Meta Pixel

Job description

About Us

YES IT Labs is an IT services company based in NSEZ, Noida, delivering web, mobile, software and digital solutions to global clients.

Job Summary

We are seeking a results-driven Digital Marketing Executive with hands-on experience in Performance Marketing, Google Ads, Meta Ads, Paid Social Media, Organic Social Media, campaign optimization and lead generation. This role is focused on planning, executing and optimizing paid campaigns while strengthening the company's organic social presence.

About the Role

We are looking for a Performance Marketing Specialist – Meta & Google Ads who has strong hands-on experience in paid advertising and lead generation. The candidate should have experience working with international markets and should have worked in an IT company or Digital Marketing Agency. The candidate must have experience handling a minimum 1 lakh monthly advertising budget and should be capable of independently managing performance marketing campaigns from strategy to optimization.

Key Responsibilities

• Develop and execute performance marketing strategies for lead generation.
• Plan campaign budgets, audiences, structures, and channel allocation.
• Manage and optimize Meta Ads and Google Ads campaigns.
• Analyse campaign performance and improve lead quality and acquisition costs.
• Conduct A/B testing for creatives, audiences, messaging, and landing pages.
• Coordinate with design, content, and sales teams to improve campaign results.
• Monitor trends, competitors, and audience behaviour to optimize campaigns.
• Track leads, conversions, and key performance metrics.
• Prepare weekly/monthly campaign performance reports.
• Test new targeting, bidding, and campaign strategies to improve ROI.

Mandatory Requirements

• 2–5 years of experience in Performance Marketing / Paid Advertising.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience managing 1 lakh+ monthly ad spends.
• International market experience is mandatory.
• Experience in an IT company or Digital Marketing Agency.
• Strong knowledge of lead generation and paid customer acquisition.
• B2B campaign experience is an advantage.
• Good understanding of CPL, CPA, CPC, CTR, ROAS, ROI, and conversion rate.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong analytical and optimization skills.
• Knowledge of remarketing, A/B testing, audience research, and conversion optimization.
• Must be able to demonstrate previous campaign results, including market, budget, objective, and results achieved.

Preferred Experience

• Experience marketing IT services, SaaS, software development, web/mobile development, or technology solutions.
• Experience targeting markets such as the USA, UK, Canada, Australia, or Europe.
• Experience generating qualified B2B leads for international clients.
• Experience working with multiple international clients in an agency environment.

Who Should Apply?

We are looking for a hands-on performance marketer, not a general digital marketer. Candidates should have real experience managing significant ad budgets and generating measurable results through Meta and Google Ads for international markets.