Performance Marketing Lead - Data-Driven DAU Growth

Lifenavi Limited; Manila; On-site; PHP 1,339,000 - 2,678,000; Full time

Benefits offered by this job

HMO coverage

Company events

Performance bonuses

Other benefits

Job summary

A digital marketing company is seeking a Performance Marketing Lead to drive user acquisition and optimize ad spend. The ideal candidate will have at least 5 years of experience in performance marketing and a strong analytical background. You will manage campaigns across various digital platforms and focus on increasing Daily Active Users (DAU) through data-driven strategies. Competitive benefits are included.

Qualifications

• 5+ years of experience in performance marketing, digital advertising, or user acquisition.
• Proven ability to scale ad budgets efficiently while maintaining profitability.
• Experience in affiliate marketing and CPA networks.

Responsibilities

• Optimize and scale advertising campaigns across Meta, Google, TikTok, and Programmatic DSPs.
• Conduct weekly A/B tests on creatives and refine offers to boost engagement.
• Run aggressive remarketing campaigns to reactivate inactive users.

Skills

Performance marketing

Digital advertising

User acquisition

A/B testing

Tracking and analytics tools

Tools

Google Analytics

Meta Ads Manager

UTM tracking

Job description

A digital marketing company is seeking a Performance Marketing Lead to drive user acquisition and optimize ad spend. The ideal candidate will have at least 5 years of experience in performance marketing and a strong analytical background. You will manage campaigns across various digital platforms and focus on increasing Daily Active Users (DAU) through data-driven strategies. Competitive benefits are included.