Performance Marketing Executive

Jain International Trade Organisation - India; Hinoba-an; On-site; PHP 119,000 - 199,000; Full time

Job summary

Modernizing Trends Private Limited Mumbai is seeking an entry-level Performance Marketing Associate to drive measurable demand and optimize campaigns. You will be responsible for executing Meta ad campaigns, monitoring funnel performance, and collaborating with designers to improve ROI.

The role emphasizes transparency in reporting, cross-functional coordination, and a focus on early-stage funnel activity to support conversions.

Qualifications

• Entry-level role in performance marketing.

Responsibilities

• Execute and optimize Meta ad campaigns (primary channel).
• Ensure leads flow into WhatsApp automation and CRM systems; monitor funnel health.
• Prepare weekly performance reports with clear, objective metrics.
• Collaborate with designers, video editors, and external agencies to improve creatives for conversions.

Skills

Performance marketing

Campaign execution

Campaign optimization

Analytics & reporting

Job description

Modernizing Trends Private Limited Mumbai Posted 8 months ago Updated 8 months ago

Job Type: FullTimePermanent

Work Mode: Onsite

Experience: EntryLevel

Travel Requirements:

Skills:

Performance marketing at MTPL is focused on measurable business outcomes, not vanity metrics. This role exists to:

• Generate qualified demand for display partners
• Support a measurable, end-to-end sales funnel
• Demonstrate clear ROI that enables partners to commit to recurring fees

Responsibilities

1. Campaign Execution & Optimization Execute and manage Meta ad campaigns (primary channel)

   • Launch and optimize: Localized, pin code-based campaigns
   • Co-branded campaigns with display partners
   • Continuously monitor and improve: Click-through rate (CTR)
   • Cost per lead (CPL)
   • Lead quality (not just lead volume)

2. Funnel Discipline (Critical Responsibility) Ensure all leads flow accurately into:

   • WhatsApp automation
   • CRM systems
   • Identify and flag issues related to: Poor lead quality
   • Funnel drop-offs
   • Breaks in WhatsApp or CRM workflows

   This role focuses on early issue detection and reporting, not final decision-making.

3. Reporting & Transparency Prepare and maintain weekly performance reports, covering:

   • Ad spendo
   • Total leads
   • Qualified leads
   • Visits or demos bookedo
   • Closures (where data is available)

   Reports should be: Clear, Simple, Objective and non-defensive. The goal is transparency—highlighting gaps clearly to enable improvement.

4. Creative Coordination Collaborate with:

   • Graphic designers
   • Video editors
   • External agencies

   Ensure creatives follow a clear Pain Product Payoff framework. Proactively flag creatives that are:

   • Unclear or confusing
   • Overly brand-focused
   • Not optimized for conversions