Performance Marketing Specialist

AS White Global Pty; Taguig; On-site; PHP 550,000 - 1,000,000; Full time

Benefits offered by this job

Great Place to Work certified

Medical care for you and family

Flexible work setup

Annual reviews

LinkedIn Learning training

Job summary

AS White Global Pty in Manila is seeking a motivated Performance Marketing Specialist to plan, implement, and optimise digital campaigns across Google, Meta, and other platforms. You will translate data into actionable insights to drive client growth and maximise ROI.

You will collaborate with strategy and investment teams, monitor results, run tests, and develop scalable reporting that communicates value to clients.

Qualifications

• Solid experience in Performance Marketing, PPC, Digital Advertising, Paid Ads, or SEM, particularly in managing Google Ads and Meta Ads campaigns.
• Demonstrated experience in handling, monitoring, and optimising digital advertising campaigns to achieve performance targets.

Responsibilities

• Plan, develop, and manage performance marketing campaigns across Google Ads, Meta, and other digital platforms.
• Collaborate with strategy, planning, and investment teams to align performance activities with the overall marketing strategy.
• Monitor campaign results and drive ongoing optimisation through testing, experimentation, performance analysis, and regular reviews to maximise ROI.
• Leverage platform knowledge to troubleshoot campaign performance, establish scalable testing approaches, and identify new channels.
• Prepare and present data-backed campaign reports, translating metrics into insights and recommendations.
• Develop and maintain client partnerships through proactive communication and insights to improve account performance.
• Manage project schedules, deliverables, and workload to ensure efficient delivery.

Skills

Performance Marketing

PPC

Digital Advertising

Google Ads

Meta Ads

Campaign Optimisation

Job description

Be part of a fast-moving independent media agency where analytics, creativity, and innovation fuel real client growth — and where your performance marketing expertise can make an immediate impact.

The Opportunity

We are looking for a motivated and detail-oriented Performance Marketing Specialist to help drive the planning, implementation, and optimisation of digital campaigns across key client accounts. You will play an active role in improving campaign performance, translating data into actionable insights, and supporting client growth through effective performance marketing strategies.

Why join us

• Proudly Great Place to Work® certified
• Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more
• Grow with stability: 100+ in our 10-Year Club by 2025
• Dynamic talent network: 2,000+ across APAC and beyond
• Competitive compensation with annual reviews
• Comprehensive medical care for you and your family
• Generous paid leave because work-life balance matters
• Level up with LinkedIn Learning and tailored training
• Flexible work setup

Staff Testimonial

It's been a wonderful career opportunity and growth being as an employee. We are always encouraged to further enhance our leadership, technical and soft-skills capabilities. It is great to embrace instil principles in demonstrating these qualities wherein everyone takes personal accountability and be respectful to others every day. I am truly proud to be part of this wonderful organisation. – Delivery Lead, ASW Philippines.

What You'll Do

• Plan, develop, and manage performance marketing campaigns across Google Ads, Meta, and other digital platforms, leveraging data insights and marketing strategies to maximise ROI and achieve campaign KPIs.
• Work closely with strategy, planning, and investment teams to align performance activities with the overall marketing strategy and ensure smooth campaign integration.
• Monitor campaign results and drive ongoing optimisation through testing, experimentation, performance analysis, and regular reviews to maintain consistency and maximise returns.
• Leverage in-depth platform knowledge to assess and troubleshoot campaign performance, establish scalable testing approaches, and identify emerging channels and tools that can further improve results and support client growth.
• Prepare and present timely, data-backed campaign reports, translating performance metrics into meaningful insights and strategic recommendations. Continuously improve reporting approaches and storytelling to demonstrate the value and impact of campaign activities.
• Develop and maintain strong client partnerships by understanding business objectives and challenges, sharing relevant insights and practical recommendations, maintaining proactive communication, and identifying opportunities to improve account performance and client satisfaction.
• Manage project schedules, deliverables, and task progress, identifying and resolving potential bottlenecks while effectively managing workloads and resources to maintain efficient and quality delivery.

Key Criteria

• Solid experience in Performance Marketing, PPC, Digital Advertising, Paid Ads, or SEM, particularly in managing Google Ads and Meta Ads campaigns.
• Demonstrated experience in handling, monitoring, and optimising digital advertising campaigns to achieve performance targets.