Head of Performance Marketing

Michael Page Philippines; Makati; Ibrido; PHP 2.500.000 - 5.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary and benefits

Flexibility and hybrid set up

Opportunities for career growth and/or

Descrizione del lavoro

Michael Page International Recruitment (Philippines) Inc is seeking a Senior Performance Marketing Leader to drive growth across digital channels. You will shape strategy, manage large budgets, and partner with Product, CRM, Brand, and Sales to optimize campaigns.

The role demands 8+ years in digital marketing, leadership experience, and advanced analytics with GA/Looker/Tableau. A hybrid work setup and competitive benefits are offered.

Competenze

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital or performance marketing, with leadership exposure.
• Proven track record of managing significant digital marketing budgets.
• Strong expertise across Google Ads, Meta, LinkedIn, TikTok and analytics platforms.
• Experience with web analytics and reporting tools (GA, Looker Studio, Tableau).
• Deep understanding of CRO, attribution, and customer acquisition/retention.

Mansioni

• Develop and execute the overall performance marketing strategy aligned with business growth objectives.
• Lead multi-channel campaigns across Paid Search, Paid Social, Display, Programmatic, Affiliate, and other channels.
• Manage marketing budgets, forecasts, and media investments to maximize ROAS and LTV.
• Establish and monitor KPIs, providing actionable insights to senior leadership.
• Drive optimization across acquisition funnels, landing pages, and conversion journeys.
• Lead attribution, measurement, and reporting frameworks to evaluate campaign impact.
• Collaborate with Product, CRM, Brand, Sales, Data Analytics to drive growth.
• Identify and test new channels, technologies, and opportunities.

Conoscenze

Google Ads

Meta

LinkedIn

TikTok

Programmatic Advertising

Marketing Analytics

Formazione

Bachelor's degree in Marketing/Business/Communications

Strumenti

Google Analytics

Looker Studio

Tableau

Descrizione del lavoro

• Opportunities for career growth and progression
• Competitive salary and benefits

About Our Client

Our client is a leading multi-brand consumer products company with a strong market presence and a portfolio of trusted brands. The organization is committed to driving growth through innovation, digital transformation, and customer-focused strategies, offering a collaborative and high-performance work environment.

Job Description

• Develop and execute the overall performance marketing strategy aligned with business growth objectives.
• Lead multi-channel acquisition campaigns across Paid Search, Paid Social, Display, Programmatic, Affiliate, and other digital channels.
• Manage marketing budgets, forecasts, and media investments to maximize return on ad spend (ROAS) and customer lifetime value (LTV).
• Establish and monitor key performance metrics, providing actionable insights and recommendations to senior leadership.
• Drive continuous optimization across customer acquisition funnels, landing pages, and conversion journeys.
• Lead attribution, measurement, and reporting frameworks to evaluate campaign effectiveness and marketing contribution.
• Collaborate closely with Product, CRM, Brand, Sales, Data Analytics, and other cross-functional teams to drive growth initiatives.
• Identify and test new channels, technologies, and growth opportunities to improve marketing performance.
• Build, mentor, and develop a high-performing performance marketing team.
• Manage relationships with external agencies, media partners, and technology vendors.
• Stay current with industry trends, platform updates, privacy regulations, and best practices in digital marketing.

What Success Looks Like

• Consistently delivering customer acquisition and revenue growth targets.
• Improving marketing efficiency and overall return on marketing investment.
• Building scalable acquisition strategies and high-performing digital channels.
• Developing a strong performance marketing team and data-driven culture.
• Driving innovation and sustainable growth through continuous testing and optimization.

The Successful Applicant

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital or performance marketing, with at least 3 years in a leadership role.
• Proven track record of managing significant digital marketing budgets and delivering measurable business growth.
• Strong expertise across Google Ads, Meta, LinkedIn, TikTok, programmatic advertising, and marketing analytics platforms.
• Experience with web analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or similar platforms.
• Deep understanding of conversion rate optimization (CRO), attribution models, customer acquisition, and retention strategies.
• Strong analytical thinking with the ability to translate data into commercial insights.
• Experience leading, coaching, and developing high-performing teams.
• Excellent stakeholder management, communication, and presentation skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

Preferred Qualifications

• Experience in e-commerce, technology, fintech, SaaS, consumer, or high-growth digital businesses.
• Familiarity with marketing automation, CRM platforms, and customer journey management.
• Knowledge of SEO, lifecycle marketing, and customer retention strategies.
• Experience managing agency partnerships and international marketing campaigns.

What's on Offer

• Competitive salary and benefits
• Flexibility and hybrid set up
• Opportunities for career growth and trajectory