Performance Marketer

Blueshift; Philippines; On-site; PHP 420,000 - 720,000; Full time

Job summary

Blueshift Energy Inc. is seeking a results-driven Performance Marketer to manage paid channels and optimize campaigns for higher quality leads and ROI. You will drive growth through Meta, Google, and lifecycle campaigns, testing audiences, messaging, and landing pages.

The ideal candidate is analytical, proactive, and comfortable using data to inform decisions, run experiments, and continuously improve marketing performance across solar energy solutions.

Qualifications

• Proven experience in performance marketing or related roles.
• Hands-on work with Meta Ads and Google Ads.
• Strong ability to track ROAS, CPL, and conversion rates.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta and Google Ads.
• Drive qualified leads through paid channels and landing pages.
• Monitor metrics like CPL, ROAS, and lead quality; optimize campaigns.
• Develop audiences, creatives, messaging, and landing page tests.
• Manage lifecycle and remarketing campaigns to recover lost leads.
• Track performance by lead cohort and report results to teams.
• Stay updated on platform changes and industry best practices.

Skills

Performance Marketing

Digital Marketing

Paid Media

Meta Ads

Google Ads

Lead Generation

Conversion Optimization

Landing Page Optimization

CRM/Marketing Automation

A/B Testing

Analytics

Tools

CRM systems

Marketing automation

Analytics tools

Landing page platforms

Job description

COMPANY DESCRIPTION

Blueshift Energy Inc. delivers smarter, high efficiency solar solutions that helps lower electricity costs and improve overall energy performance for homes and businesses. The company focuses on future-ready energy systems, enabling customers to adopt sustainable technologies and reduce their environmental impact. Blueshift Energy designs and implements solar solutions tailored to unique needs of each client, ensuring reliability and long-term value. Team members work at the intersection of clean technology and practical energy savings, contributing to a mission-driven organization in a fast-growing sector.

JOB DESCRIPTION

We are looking for a results-driven Performance Marketer to manage and optimize Blueshift Energy Inc.s paid marketing channels. This role will focus on generating qualified leads, improving advertising performance, and maximizing return on ad spend through Meta, Google, landing pages, and lifecycle campaigns.

The ideal candidate is analytical, proactive, and comfortable using data to make decisions, test campaigns, identify opportunities, and continuously improve marketing performance.

JOB RESPONSIBILITIES:

• Plan, launch, manage, and optimize paid advertising campaigns across Meta and Google Ads.
• Drive a consistent flow of qualified leads through paid marketing channels.
• Monitor and optimize key performance metrics such as CPL, conversion rates, ROAS, and lead quality.
• Develop and test different audiences, creatives, messaging, offers, and landing pages to improve campaign performance.
• Manage and optimize landing pages to improve lead conversion.
• Develop and manage customer lifecycle and remarketing campaigns, including campaigns for lost or inactive leads.
• Segment lost leads based on reasons such as price objections, timing, or other factors and develop appropriate messaging to recover them.
• Track campaign performance and analyze results by lead cohort to accurately measure revenue and advertising effectiveness.
• Conduct regular campaign reviews and use performance data to identify opportunities for improvement.
• Work closely with the Marketing and Sales teams to ensure paid leads are relevant, properly tracked, and aligned with business goals.
• Maintain organized campaign structures, tracking systems, reports, and processes.
• Stay updated on changes in advertising platforms, digital marketing trends, and performance marketing best practices.
• Take ownership of campaign performance and consistently work toward agreed lead generation and ROAS targets.

QUALIFICATIONS:

• Proven experience in Performance Marketing, Digital Marketing, Paid Media, or a related role.
• Hands-on experience managing Meta Ads and Google Ads.
• Strong understanding of paid advertising, lead generation, conversion optimization, and remarketing.
• Experience tracking and analyzing ROAS, CPL, conversion rates, and other performance metrics.
• Strong analytical and problem-solving skills with the ability to make decisions based on data.
• Experience with landing page optimization, A/B testing, and campaign experimentation is an advantage.
• Experience with CRM, lead tracking, analytics, or marketing automation platforms is an advantage.
• Ability to manage multiple campaigns while maintaining accurate tracking and reporting.
• Proactive and highly accountable for campaign results.
• Strong organizational and process-management skills.
• Ability to work collaboratively with Marketing, Sales, and other teams.
• Willingness to continuously test, learn, and improve campaigns based on performance.
• Experience in solar energy, renewable energy, construction, or home improvement is an advantage.