Digital Ads Specialist

Blueshift Energy Inc.; Metro Manila; Presencial; PHP 600.000 - 900.000; Jornada completa

Descripción de la vacante

Blueshift Energy Inc. is seeking a skilled digital advertising professional to develop and manage cross-channel campaigns. You will translate objectives into actionable plans, identify audiences, and optimize budgets for maximum ROAS.

The role emphasizes collaboration with Marketing and Creative teams, data-driven decision making, and ongoing testing of formats and messages to improve lead generation and conversion rates. Based in Metro Manila, it offers growth in a fast-paced energy sector.

Formación

• Experience in planning and executing digital advertising campaigns.
• Strong understanding of audience targeting, campaign management, lead generation, and conversion optimization.
• Familiarity with search, display, social, video, and remarketing campaigns.
• Ability to interpret advertising metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.

Responsabilidades

• Develop and execute digital advertising campaigns across platforms such as Meta Ads, Google Ads, and other channels.
• Translate marketing objectives into effective digital advertising strategies and campaign plans.
• Research and identify target audiences, customer segments, interests, behaviors, and market opportunities.
• Set up and manage campaign elements including audiences, ad sets, creatives, placements, budgets, and bidding strategies.
• Coordinate with Creative and Marketing teams to develop ad creatives, copy, and campaign concepts.
• Test different creative formats, messaging, offers, audiences, and approaches to identify best results.
• Monitor campaign performance and track metrics such as reach, impressions, CTR, CPC, CPL, CPA, conversion rate, and ROAS.
• Review advertising results and adjust targeting, budgets, creatives, placements, and settings.
• Identify trends and turn data into actionable recommendations for improvement.
• Manage and optimize advertising budgets for efficient spend.
• Develop remarketing and retargeting campaigns to re-engage potential customers.
• Monitor landing pages, lead forms, and conversion points; suggest improvements.
• Ensure proper implementation of tracking links, pixels, events, UTM parameters, etc.
• Work with Sales to evaluate lead quality and outcomes.
• Analyze results across platforms, audiences, creatives, and segments to determine effective strategies.
• Prepare regular campaign reports and optimization recommendations for management.
• Maintain organized records of campaigns, budgets, creatives, performance data, and activities.
• Stay updated on platform changes, formats, policies, and best practices.
• Identify and test new digital advertising opportunities to improve lead generation and acquisition.
• Work toward lead generation, conversion, cost-efficiency, and performance targets.

Conocimientos

Digital advertising

Campaign management

A/B testing

Performance optimization

Creative collaboration

Educación

Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field

Herramientas

Meta Ads

Google Ads

Google Analytics

Google Tag Manager

Meta Pixel

UTM tracking

Descripción del empleo

Key Responsibilities

• Develop and executedigital advertising campaignsacross platforms such asMeta Ads, Google Ads, and other relevant digital channels.

• Translate marketing objectives into effectivedigital advertising strategies and campaign plans.

• Research and identify relevanttarget audiences, customer segments, interests, behaviors, and market opportunities.

• Set up and manage campaign elements includingaudiences, ad sets, creatives, placements, budgets, and bidding strategies.

• Coordinate with the Creative and Marketing teams to developad creatives, copy, promotional messages, and campaign concepts.

• Test differentcreative formats, messaging, offers, audiences, and campaign approachesto identify what generates the best results.

• Monitor campaign performance and track metrics such asreach, impressions, CTR, CPC, CPL, CPA, conversion rate, and ROAS.

• Review advertising results and make timely adjustments totargeting, budgets, creatives, placements, and campaign settings.

• Identify trends and patterns in campaign data and turn them intoactionable recommendations for improvement.

• Manage and optimize advertising budgets to ensureefficient use of marketing spend.

• Developremarketing and retargeting campaignsto re-engage potential customers who have previously interacted with the company's digital channels.

• Monitor the performance oflanding pages, lead forms, and other conversion pointsand recommend improvements where necessary.

• Ensure proper implementation oftracking links, pixels, conversion events, UTM parameters, and other measurement tools.

• Work with the Sales team to evaluatelead quality and conversion outcomesfrom digital advertising campaigns.

• Analyze campaign results across differentplatforms, audiences, creatives, and customer segmentsto determine which strategies are most effective.

• Prepare regularcampaign reports, performance summaries, and optimization recommendationsfor management and the Marketing team.

• Maintain organized records ofcampaigns, budgets, creatives, performance data, and advertising activities.

• Monitor updates to digital advertising platforms, emerging advertising formats, industry trends, and changes inadvertising policies and best practices.

• Take initiative in identifying and testingnew digital advertising opportunitiesthat may improve lead generation and customer acquisition.

• Work toward agreedlead generation, conversion, cost-efficiency, and advertising performance targets.

Qualifications

• Bachelor's degree inMarketing, Business, Communications, Digital Marketing, or a related field.

• Experience inDigital Advertising, Digital Marketing, Paid Media, Performance Marketing, PPC, or a related role.

• Hands-on experience withMeta Ads and Google Ads.

• Good understanding ofdigital advertising principles, audience targeting, campaign management, lead generation, and conversion optimization.

• Familiarity with different digital advertising formats, includingsearch, display, social media, video, and remarketing campaigns.

• Knowledge ofaudience research, campaign segmentation, creative testing, and advertising budget management.

• Ability to interpret advertising metrics such asCTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.

• Experience withGoogle Analytics, Google Tag Manager, Meta Pixel, conversion tracking, or UTM trackingis an advantage.

• Strong analytical skills and the ability to use campaign data toidentify problems and recommend improvements.

• Creative mindset with an understanding of howvisuals, messaging, offers, and audience targetinginfluence advertising performance.

• Experience withA/B testing and campaign experimentationis an advantage.

• Strong attention to detail incampaign setup, tracking, reporting, and budget monitoring.

• Ability to manage multiple campaigns and deadlines in afast-paced environment.

• Strong communication and coordination skills when working withMarketing, Sales, and Creative teams.

• Proactive and willing tolearn, test new approaches, and adapt to changes in digital advertising platforms.

• Results-oriented and accountable forcampaign performance and advertising outcomes.

• Experience insolar energy, renewable energy, construction, or home improvementis an advantage.