Paid Media Specialist

KDCI Outsourcing; Metro Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

KDCI Outsourcing is seeking a Paid Media Specialist to lead paid digital campaigns across Google Ads and Meta Ads, focusing on customer acquisition, sales, ROI, and CPA. The role requires hands-on ownership, strong analytics, and collaboration with marketing and creative teams to translate data into action.

The ideal candidate will manage campaigns end-to-end, optimize budgets for ROI, conduct A/B tests, and report performance to stakeholders, while driving continuous improvement in a fast-paced

Qualifications

• 2–3 years of professional paid advertising experience.
• Hands-on experience with Google Ads and Meta Ads.
• Experience managing Google Search, Shopping, and Display campaigns.
• Owns campaigns end-to-end with ROI and CPA focus.
• Proficient in analyzing data and translating into actions.
• Strong communication and stakeholder management.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Shopping, Display).
• Create and refine Meta Ads campaigns across Facebook and Instagram.
• Optimize budgets to maximize ROI across platforms.
• Monitor performance and make data-driven adjustments.
• Run A/B tests on creative, messaging, targeting and more.
• Report on key metrics and insights.
• Collaborate with marketing and creative teams on ad creative.
• Document SOPs and campaign processes.

Skills

Paid media strategy

Campaign optimization

ROI optimization

CPA optimization

A/B testing

Data analysis

Stakeholder management

Campaign ownership

Communication

Tools

Google Ads platform

Meta Ads platform

Job description

KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns, including Search, Shopping, Display
• Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
• Manage and optimize budget allocation across platforms to maximize ROI.
• Continuously monitor campaign delivery and make data-driven adjustments based on performance.
• Conduct A/B testing across creative, messaging, targeting, and other campaign variables.
• Optimize campaigns against key metrics, particularly ROI and CPA.
• Identify trends, opportunities, and areas for improvement across paid advertising channels.
• Monitor, analyze, and report on campaign performance and key metrics.
• Collaborate with creative and marketing teams to develop high-performing advertising creative.
• Provide performance insights to help inform creative development, messaging, and campaign iterations.
• Build and maintain campaign documentation and standard operating procedures (SOPs).

Job Requirements

Must Have

• 2-3 years of professional experience running paid advertising campaigns.
• Hands-on professional experience with both Google Ads and Meta Ads.
• Experience managing Google Search, Shopping, and Display campaigns
• Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution.
• Proven experience optimizing campaigns for ROI and CPA.
• Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables.
• Comfortable working with analytics platforms and translating campaign data into actionable decisions.
• Strong understanding of paid advertising metrics and performance optimization.
• Strong written and verbal communication skills.
• Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations.
• Comfortable working in a fast-paced, launch-phase environment.
• Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results.

Nice to Have

• Experience managing paid media campaigns for e-commerce or retail brands.
• Experience with Shopify or similar e-commerce platforms.