ROI-Driven Paid Media Specialist: Google & Meta Ads

KDCI; Pasig; On-site; PHP 391,000 - 725,000; Full time

Job summary

KDCI Outsourcing is seeking a Paid Media Specialist to own and optimize paid digital campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires deep campaign ownership, sharp analytics, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

You will plan and optimize campaigns, test strategies, and monitor budgets to maximize ROI.

Qualifications

• 2–3 years of professional experience running paid advertising campaigns.
• Hands‑on professional experience with both Google Ads and Meta Ads.
• Experience managing Google Search, Shopping, and Display campaigns
• Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution.
• Proven experience optimizing campaigns for ROI and CPA.
• Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables.
• Comfortable working with analytics platforms and translating campaign data into actionable decisions.
• Strong understanding of paid advertising metrics and performance optimization.
• Strong written and verbal communication skills.
• Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations.
• Comfortable working in a fast‑paced, launch‑phase environment.
• Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Shopping, and Display.
• Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
• Manage and optimize budget allocation across platforms to maximize ROI.
• Continuously monitor campaign delivery and make data‑driven adjustments based on performance.
• Conduct A/B testing across creative, messaging, targeting, and other campaign variables.
• Optimize campaigns against ROI and CPA.
• Identify trends and opportunities across paid channels.
• Monitor, analyze, and report on campaign performance and key metrics.
• Collaborate with creative and marketing teams to develop high‑performing advertising creative.
• Provide performance insights to inform creative development and campaign iterations.
• Build and maintain campaign documentation and SOPs.

Skills

Google Ads

Meta Ads

Paid media management

A/B testing

ROI optimization

CPA optimization

Budget management

Analytics platforms

Campaign ownership

Stakeholder communication

Job description

KDCI Outsourcing is seeking a Paid Media Specialist to own and optimize paid digital campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires deep campaign ownership, sharp analytics, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

You will plan and optimize campaigns, test strategies, and monitor budgets to maximize ROI.