Digital Advertising Campaign Specialist

KDCI; Eastern Manila District; On-site; PHP 360,000 - 600,000; Full time

Job summary

KDCI Outsourcing is seeking a Digital Advertising Campaign Specialist to support daily administration, coordination, reporting, and execution of digital campaigns. You will work with Sales, AdOps, BI, and KAMs to ensure campaign performance and accurate CRM records for international clients.

Ideal candidates have hands-on digital advertising operations experience, strong analytical and communication skills, and the ability to manage multiple campaigns and deadlines with minimal supervision.

Qualifications

• Minimum 2 years of experience in digital advertising, campaign coordination, or related PM roles.
• Hands-on experience supporting digital campaigns and monitoring performance.
• Strong written and verbal English communication skills.
• Experience using GA4 to extract and interpret campaign reports.
• Ability to monitor campaign delivery, budget pacing, and performance metrics.
• Familiarity with CRM systems, preferably Salesforce.
• Strong Excel and Google Sheets skills for data management and reporting.
• Familiarity with Google Drive and shared document management.
• Strong analytical, organizational, and problem-solving skills.
• Attention to detail and data accuracy.
• Ability to manage multiple client accounts and deadlines.
• Comfortable working with international clients and cross-functional teams.
• Ability to work independently with minimal supervision while following procedures.

Responsibilities

• Maintain accurate client and campaign information in Salesforce or similar CRM systems.
• Create and process insertion orders (IOs) ensuring campaign details, dates, and budgets match.
• Maintain campaign contracts, trackers, and revenue records.
• Update CRM activities and complete outstanding administrative tasks.
• Prepare monthly invoices for Sales team review.
• Prepare daily, weekly, and monthly campaign performance reports.
• Maintain affiliate campaign trackers using partner networks.
• Extract and analyze GA4 data for campaigns.
• Monitor delivery, budget pacing, revenue, and performance metrics.
• Review reports for accuracy and identify discrepancies or unusual trends.
• Support revenue tracking using Qlik Sense or similar tools.
• Prepare campaign screenshots and end-of-campaign reports.
• Create and follow up on reporting tickets through Jira.
• Support KAMs in daily campaign management.
• Communicate with clients about updates and reporting concerns.
• Coordinate collection of creatives and advertising materials.
• Assist with campaign setup, implementation, and reviews.
• Follow up on QA concerns and operational requests.
• Handle listing and article-related requests per procedures.
• Review content for accuracy before publication.
• Coordinate with Ad Operations on setup and delivery.
• Collaborate with Sales, AdOps, BI to resolve issues.
• Track requests and ensure timely completion.
• Maintain documentation and provide campaign updates.
• Escalate pricing decisions and strategic concerns as needed.

Skills

Digital advertising

Campaign coordination

CRM systems (Salesforce)

GA4 analytics

Excel & Google Sheets

English communication

Data reporting & reconciliation

Time management

Independent work

Cross-functional collaboration

Tools

GA4

Salesforce

Jira

Job description

Job Summary

KDCI Outsourcing is seeking a Digital Advertising Campaign Specialist to support the daily administration, coordination, reporting, and execution of digital advertising campaigns. The ideal candidate has, hands-on digital advertising operations experience, and strong analytical, organizational, and communication skills to manage campaign performance, client requests, CRM records, and recurring deadlines. This role supports the Sales Director and Key Account Managers by coordinating with Sales, Ad Operations (AdOps), and Business Intelligence (BI) teams, allowing them to focus on client relationships, negotiations, and revenue growth.

Key Responsibilities

Campaign Management & Sales Administration

• Maintain accurate client and campaign information in Salesforce or similar CRM systems.

• Create and process insertion orders (IOs), ensuring campaign details, dates, and budgets match approved documentation.

• Maintain campaign contracts, account planning trackers, and revenue records.

• Update CRM activities and complete outstanding administrative tasks.

• Prepare monthly invoices for Sales team review and approval.

Campaign Reporting & Performance Monitoring

• Prepare and update daily, weekly, and monthly campaign performance reports.

• Maintain affiliate campaign trackers using data from advertising partner networks.

• Extract and analyze sponsored-content performance data using Google Analytics 4 (GA4).

• Monitor campaign delivery, budget pacing, revenue, and performance metrics.

• Review reports for accuracy and identify discrepancies or unusual performance trends.

• Support revenue tracking using Qlik Sense or comparable reporting platforms.

• Prepare campaign screenshots, conduct quality checks, and compile end-of-campaign reports.

• Create and follow up on reporting-related tickets through Jira.

Client Services & Campaign Coordination

• Support Key Account Managers in the daily operational management of existing campaigns.

• Communicate with clients regarding routine campaign updates, missing information, reporting concerns, and follow-ups.

• Coordinate the collection and submission of campaign creatives and advertising materials.

• Assist with campaign setup, implementation, and creative reviews.

• Follow up on campaign quality assurance concerns and operational requests.

• Handle routine listing and article-related requests according to established procedures.

• Review campaign content for accuracy before publication.

Cross-functional Coordination

• Coordinate with Ad Operations (AdOps) on campaign setup, trafficking, modifications, and delivery concerns.

• Collaborate with Sales, AdOps, BI, and other internal teams to resolve operational issues.

• Track requests and ensure timely completion of assigned tasks.

• Maintain clear documentation and provide regular campaign activity updates.

• Escalate pricing decisions, commercial negotiations, strategic account concerns, and other matters requiring management approval.

Job Requirements

Must Have

• Minimum of 2 years of experience in digital advertising, campaign coordination, AdOps support, client services, or related project management.

• Hands-on experience supporting digital advertising campaigns and monitoring campaign performance.

• Strong written and verbal English communication skills.

• Experience using Google Analytics 4 (GA4) to extract and interpret campaign reports.

• Ability to monitor campaign delivery, budget pacing, and performance metrics.

• Familiarity with CRM systems, preferably Salesforce.

• Strong Microsoft Excel and Google Sheets skills for data management, reporting, and reconciliation.

• Familiarity with Google Drive and shared document management.

• Strong analytical, organizational, and problem-solving skills.

• High attention to detail and accuracy in data entry and reporting.

• Ability to manage multiple client accounts, competing priorities, and recurring deadlines.

• Comfortable working with international clients and cross-functional teams.

• Ability to work independently with minimal supervision while following established procedures and escalation guidelines.

Nice to Have

• Experience with Qlik Sense or similar business intelligence tools.

• Familiarity with advertising models such as CPD, CPI, and CPA.

• Experience preparing insertion orders (IOs) and maintaining advertising contracts.

• Knowledge of affiliate marketing and direct advertising campaigns.

• Experience with invoicing, billing administration, or revenue reconciliation.

• Familiarity with Jira or similar ticketing platforms.

• Experience working with advertising agencies, media companies, or advertisers.

• Familiarity with the B2B or B2C software industry.