The Outbound Lead Generation Specialist contacts prospective Australian customers to identify and qualify opportunities for solar and battery solutions. The role requires confident cold calling, strong communication, accurate data capture and consistent achievement of agreed activity, quality and lead-generation goals.
Key Responsibilities
Outbound Calling
- Make outbound calls using the client-provided dialler, data and systems.
- Introduce the campaign professionally and build rapport with prospective customers.
- Use the approved script while keeping conversations natural and customer-focused.
- Handle common objections confidently and respectfully.
Lead Qualification
- Follow the client’s approved qualification criteria.
- Ask relevant questions and accurately capture customer details and needs.
- Identify eligible prospects and generate qualified leads or appointments.
- Avoid submitting incomplete, inaccurate or unqualified leads.
CRM and Data Management
- Record call outcomes and notes accurately and on time.
- Maintain complete and up-to-date customer information in the CRM.
- Follow required disposition, follow-up and escalation processes.
- Protect confidential information and maintain data integrity.
Performance and Development
- Meet agreed call, contact, quality and lead-generation goals.
- Participate in daily huddles, role plays, coaching and campaign updates.
- Apply feedback and demonstrate continuous improvement.
- Maintain reliable attendance, punctuality and schedule adherence.
Compliance and Customer Experience
- Follow approved scripts, campaign processes and workplace policies.
- Communicate honestly, respectfully and professionally on every call.
- Follow applicable privacy, consent and do-not-contact requirements communicated by the client and ICB.
- Escalate complaints, vulnerable customer concerns or unusual situations immediately.
Qualifications and Experience
- Previous outbound sales, cold-calling, appointment setting or lead-generation experience is preferred.
- Experience supporting Australian customers or campaigns is highly regarded.
- Excellent spoken English and confident telephone communication skills.
- Strong rapport-building, questioning and objection-handling ability.
- Comfortable working toward activity and results-based goals.
- Basic computer skills and experience using CRM or dialler systems.
- Solar, energy, utilities or telecommunications experience is an advantage.
Core Competencies
- Clear and persuasive communication
- Resilience and a positive attitude
- Customer focus and professionalism
- Accuracy and attention to detail
- Coachability and willingness to improve
- Teamwork, reliability and accountability