Offline Channel Marketing Associate

ZUS Coffee Philippines; Metro Manila; Presencial; PHP 446.000 - 759.000; Tempo integral

Resumo da vaga

ZUS Coffee Philippines is hiring a Marketing professional to drive brand visibility across malls and retail stores, coordinating on-ground activations and store execution. The role supports localization of in-store campaigns, monitors budgets, and strengthens merchandising to keep brand identity consistent across stories.

You will collaborate with Brand Studio, Supply Chain, Operations, and outlet managers, handling projects, vendors, and permits to ensure timely, effective campaigns and

Qualificações

• Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• At least 2 years of experience in retail marketing, events, or trade marketing.
• Strong understanding of the Philippine retail and F&B landscape.
• Excellent negotiation, communication, organizational and project management skills.
• Creative, detail-oriented and able to work independently in a fast-paced, cross-functional environment.

Responsabilidades

• Drive brand visibility and customer engagement across malls, retail stores, and on-ground activations.
• Build relationships with mall management and sales teams; propose mall/in-store campaigns aligned with brand positioning.
• Coordinate approvals, assets, and store execution with internal teams and mall partners.
• Support localization of in-store marketing initiatives and monitor marketing budgets.
• Strengthen visual merchandising and ensure consistent brand identity across stories; coordinate with Brand Studio, Supply Chain, and outlet managers.
• Manage campaigns, vendors, logistics, and permits; collaborate with third-party agencies for timely activations.
• Gather feedback and evaluate campaign effectiveness; monitor quarterly retail audits and market trends.

Conhecimentos

Retail marketing

Event planning

Negotiation

Cross-functional collaboration

Formação

Bachelor's degree in Marketing, Communications, Business Management, or related field

Descrição da vaga

Responsible for driving brand visibility and customer engagement across malls, retail stores, and on ground activations.

Mall Marketing

• Build strong relationships with mall management and sales team.
• Identify and propose mall and in-store campaigns aligned with ZUS brand positioning.
• Negotiate strategic brand placements and visibility opportunities.
• Coordinate campaign approvals, marketing assets, and store execution with internal teams and mall partners.

Retail Marketing

• Support the Senior Executive in localizing and rolling out in-store marketing initiatives.
• Monitor marketing budgets and expenses.
• Strengthen visual merchandising and ensure consistent brand identify across stories.
• Support store lunches, events, on-ground activations.
• Monitor quarterly retail audits and ensure execution standards are met.
• Track customer behavior, competitor activities, and market trends.
• Handle administrative tasks related to the role.
• Work with internal teams to enhance the customer retail experience.
• Coordinate with Brand Studio, Supply Chain, Operations, and outlet managers on marketing materials, merchandise, and execution.
• Manage projects, vendors, logistics, and permits for campaigns and activations.
• Collaborate with third-party agencies to execute retail activations on time.
• Gather feedback and evaluate campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• At least 2 years of experience in retail marketing, events, or trade marketing.
• Strong understanding of the Philippine retail and F&B landscape.
• Excellent Negotiation, communication, organizational and project management skills.
• Competitive, self-driven, adaptable, and able to work independently in a fast-paced, cross-functional environment.
• Creative, detail-oriented, and a collaborative team player.
• A coffee or matcha enthusiast who keeps up with pop culture and trends is a plus