Campaigns Assistant Manager

ZUS Coffee Philippines; Metro Manila; Presencial; PHP 600 000 - 800 000; Tempo integral

Resumo da oferta

ZUS Coffee Philippines is seeking a Marketing Campaign Lead to spearhead local campaigns that drive brand and business objectives in Metro Manila. You will own campaigns from planning and briefing through execution, launch, and post-campaign reporting, collaborating with multiple marketing divisions.

The role requires a bachelor's degree in Marketing or related field and 3–4 years of experience in marketing communications and campaign planning, with hands-on ATL and BTL experience, preferably in

Qualificações

• Bachelor's degree in Marketing, Communications, or related field.
• 3–4 years of experience in marketing communications and campaign planning, with ATL/BTL experience.
• Creative thinker with ability to craft innovative marketing strategies.
• Strong copywriting skills aligned with pop culture and trends.
• Attention to detail and focus on quality.
• Knowledge of marketing regulations and standards.

Responsabilidades

• Spearhead development and execution of local marketing campaigns to achieve business objectives.
• Act as project lead for campaigns from planning and briefing through execution, launch, and post-campaign reporting.
• Conceptualize campaigns and promotions to grow brand and business.
• Brief campaigns for internal teams and agencies; oversee production of campaign materials.
• Monitor, analyze, and report campaign performance against targets.
• Collaborate with multiple marketing divisions (campaign, partnership, growth, loyalty, retail).
• Assist in managing marketing calendars for consistent content flow and audience interaction.
• Utilize channels to maximize promotional opportunities cost-effectively.
• Analyze market trends and competitor activity to identify differentiation opportunities.
• Assist with ad-hoc tasks as required by the team.

Conhecimentos

Campaign planning

Copywriting

Attention to detail

Regulatory knowledge

Marketing communications

Formação académica

Bachelor's degree in Marketing/Communications

Descrição da oferta de emprego

• Spearhead the development and execution of local marketing campaigns & activities to achieve business objectives;
• Act as the project lead for assigned campaigns, taking full ownership end-to-end, from planning and briefing through execution, launch, and post-campaign reporting;
• Conceptualize campaigns and promotions that grow both the brand and the business;
• Responsible for briefing campaigns for internal teams and agencies; analyzing, providing feedback and overseeing the production of campaign materials to ensure the successful execution of campaigns;
• Monitor, analyze and report campaign performance results against targets set by the business;
• Collaborate with multiple marketing divisions, including but not limited to campaign, partnership, growth, loyalty, and retail marketing.
• Assist in creating and managing ZUS Coffee's marketing calendars to ensure a consistent flow of content & initiatives for audience interaction that meets business objectives;
• Utilize creative channels to maximize promotional opportunities for ZUS Coffee in a cost-efficient manner;
• Analyze market trends and competitors to identify opportunities for differentiation.
• Assist with any ad-hoc day to day tasks as required by the team

Candidate Requirement

• A bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 3-4 years of experience in marketing communications, campaign planning, with hands-on experience in both ATL and BTL campaign execution. Preferably in the F&B
• Creative thinker with a proven ability to craft innovative marketing strategies.
• Strong copywriting skills, ideally witty and in tune with pop culture and current trends.
• Attention to detail and a strong focus on quality.
• Knowledge of marketing regulations and standards.