Mall & Retail Marketing Lead – On-Ground Activations

ZUS Coffee Philippines; Metro Manila; Presencial; PHP 446.000 - 759.000; Jornada completa

Descripción de la vacante

ZUS Coffee Philippines is hiring a Marketing professional to drive brand visibility across malls and retail stores, coordinating on-ground activations and store execution. The role supports localization of in-store campaigns, monitors budgets, and strengthens merchandising to keep brand identity consistent across stories.

You will collaborate with Brand Studio, Supply Chain, Operations, and outlet managers, handling projects, vendors, and permits to ensure timely, effective campaigns and

Formación

• Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• At least 2 years of experience in retail marketing, events, or trade marketing.
• Strong understanding of the Philippine retail and F&B landscape.
• Excellent negotiation, communication, organizational and project management skills.
• Creative, detail-oriented and able to work independently in a fast-paced, cross-functional environment.

Responsabilidades

• Drive brand visibility and customer engagement across malls, retail stores, and on-ground activations.
• Build relationships with mall management and sales teams; propose mall/in-store campaigns aligned with brand positioning.
• Coordinate approvals, assets, and store execution with internal teams and mall partners.
• Support localization of in-store marketing initiatives and monitor marketing budgets.
• Strengthen visual merchandising and ensure consistent brand identity across stories; coordinate with Brand Studio, Supply Chain, and outlet managers.
• Manage campaigns, vendors, logistics, and permits; collaborate with third-party agencies for timely activations.
• Gather feedback and evaluate campaign effectiveness; monitor quarterly retail audits and market trends.

Conocimientos

Retail marketing

Event planning

Negotiation

Cross-functional collaboration

Educación

Bachelor's degree in Marketing, Communications, Business Management, or related field

Descripción del empleo

ZUS Coffee Philippines is hiring a Marketing professional to drive brand visibility across malls and retail stores, coordinating on-ground activations and store execution. The role supports localization of in-store campaigns, monitors budgets, and strengthens merchandising to keep brand identity consistent across stories.

You will collaborate with Brand Studio, Supply Chain, Operations, and outlet managers, handling projects, vendors, and permits to ensure timely, effective campaigns and