Retail Marketing Officer

HR Primo Management Services; Urdaneta; On-site; PHP 360,000 - 720,000; Full time

Job summary

HR Primo Management Services is seeking a Retail Marketing Officer to support events, promotions, advertising campaigns, tenant coordination, visual merchandising, and customer engagement activities.

The role targets candidates with experience in retail marketing, events, promotions, advertising, brand activation, marketing communications, or customer-facing campaigns, and requires onsite work in Urdaneta City.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field.
• 2–3 years of relevant experience in retail marketing, events, promotions, advertising, brand activation, or related work.
• Experience in mall, retail, shopping center, department store, or other customer-facing businesses is an advantage.
• Experience coordinating with tenants, suppliers, media partners, agencies, sponsors, or event partners is an advantage.
• Proficient in Microsoft Office; strong communication and interpersonal skills.

Responsibilities

• Plan, coordinate, and execute retail events, promotional campaigns, and advertising activities.
• Support the annual marketing calendar, including seasonal campaigns, special events, and customer promotions.
• Coordinate with tenants, suppliers, media partners, advertising providers, sponsors, and other business partners.
• Prepare and coordinate promotional materials, signage, event collateral, and advertising requirements.
• Support visual merchandising, promotional displays, and event setups.
• Assist with social media, website updates, and other digital marketing activities related to campaigns and events.
• Coordinate tenant promotions, co-marketing activities, and partnership initiatives.
• Conduct competitor checks, customer feedback gathering, and basic market research.
• Monitor campaign and event performance, including customer response and foot traffic.
• Prepare marketing reports, campaign updates, and related documentation.
• Provide on-ground support during events, promotions, and field activities.

Skills

Marketing

Events Coordination

Brand Activation

Advertising Campaigns

Communications

Social Media

Digital Marketing

Vendor Coordination

Interpersonal Skills

Education

Bachelor's degree in Marketing/Advertising/Communications/Business Administration

Tools

MS Office

Job description

A growing retail and commercial establishment is looking for a Retail Marketing Officer to support events, promotions, advertising campaigns, tenant coordination, visual merchandising, brand initiatives, and customer engagement activities.

This role is ideal for candidates with experience in retail marketing, events, promotions, advertising, brand activation, marketing communications, or customer-facing campaigns.

The Retail Marketing Officer will help implement marketing activities that strengthen brand visibility, increase foot traffic, support tenant promotions, and improve customer engagement.

Key Responsibilities

• Plan, coordinate, and execute retail events, promotional campaigns, and advertising activities.

• Support the annual marketing calendar, including seasonal campaigns, special events, and customer promotions.

• Coordinate with tenants, suppliers, media partners, advertising providers, sponsors, and other business partners.

• Prepare and coordinate promotional materials, signage, event collateral, and advertising requirements.

• Support visual merchandising, promotional displays, and event setups.

• Assist with social media, website updates, and other digital marketing activities related to campaigns and events.

• Coordinate tenant promotions, co-marketing activities, and partnership initiatives.

• Conduct competitor checks, customer feedback gathering, and basic market research.

• Monitor campaign and event performance, including customer response and foot traffic.

• Prepare marketing reports, campaign updates, and related documentation.

• Provide on-ground support during events, promotions, and field activities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or any related field.

• At least 2–3 years of relevant experience in retail marketing, events, promotions, advertising, brand activation, marketing communications, or related work.

• Experience in mall, retail, shopping center, department store, commercial property, supermarket, or other customer-facing businesses is an advantage.

• Experience coordinating with tenants, suppliers, media partners, agencies, sponsors, or event partners is an advantage.

• Familiar with social media platforms and basic digital marketing support.

• Strong communication, coordination, and interpersonal skills.

• Creative, organized, and able to manage multiple campaigns, events, and deadlines.

• Proficient in Microsoft Office.

• Willing to work onsite in Urdaneta City and support fieldwork and events when required.

• Willing to work flexible schedules when needed for marketing activities and events.