Marketing Specialist

SM Supermalls; Pasay; On-site; PHP 446,000 - 781,000; Full time

Job summary

SM Supermalls is seeking a marketing professional to support the development, conceptualization and execution of campaigns across Seasonal Events and mall-owned activities. The role focuses on driving foot traffic, brand partnerships, and sales through cost-effective campaigns at Mall of Asia, Pasay City.

The ideal candidate has 3–5 years in Marketing/Advertising and strong communication, analytical, and presentation skills, with proficiency in Microsoft Office and basic Photoshop and video

Qualifications

• Bachelor’s Degree in Marketing, Mass Communications, Advertising, or similar.
• 3–5 years of experience in Marketing, Advertising, PR, or Digital.
• High level of communication, analytical, and presentation skills.
• Proficient in Microsoft Office (PowerPoint, Excel, etc.), basic Photoshop, video & photo editing.

Responsibilities

• To participate in the development, conceptualization, and execution of marketing campaign plans in agreed upon timelines, including Seasonal Events, Mall-owned campaigns, and other promotional activities and evaluate their success and effectiveness
• To create advertising and media plans, publicity materials, and other means of promotions, such as Digital campaigns
• Liaise and cultivate a healthy relationship between tenants, brand partners, suppliers, and other organizations that will help achieve marketing goals and campaigns
• Prepare reports on effectiveness of campaigns, key learnings, as well creation of competitive checks, overall management and documentation of projects

Skills

Communication

Analytical skills

Presentation skills

Education

Bachelor’s degree in Marketing/Advertising/Mass Communications

Tools

Microsoft Office

PowerPoint

Excel

Photoshop

Video editing

Photo editing

Job description

To execute actual implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Responsibilities:

• To participate in the development, conceptualization, and execution of marketing campaign plans in agreed upon timelines, including, but not limited to Seasonal Events, Mall-owned campaigns, and other promotional activities and evaluate their success and effectiveness
• To create advertising and media plans, publicity materials, and other means of promotions, such as Digital campaigns
• Liaise and cultivate a healthy relationship between tenants, brand partners, suppliers, and other organizations that will help achieve marketing goals and campaigns
• Prepare reports on effectiveness of campaigns, key learnings, as well creation of competitive checks, overall management and documentation of projects

Requirements:

• Bachelor’s Degree in Marketing, Mass Communications, Advertising, or similar
• At least 3-5 years of experience in Marketing, Advertising, PR, or Digital
• High level of communication, analytical, presentation skills
• Proficient in Microsoft Office (PowerPoint, Excel, etc.), basic Photoshop, video & photo editing
• Candidate must be willing to be assigned in Mall of Asia, Pasay City