Marketing Manager

Our Clients; Cebu City; On-site; PHP 400,000 - 700,000; Full time

Job summary

Our Clients in Cebu is seeking a seasoned Marketing Manager to lead end-to-end marketing initiatives for retail and technology brands. You will craft integrated campaigns to boost brand awareness, engage customers, and drive sales across physical stores and online platforms.

The ideal candidate has a Bachelor's degree in marketing or related field and 4–6 years of experience in retail, consumer electronics, technology, gaming, lifestyle, or FMCG sectors.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 4–6 years of marketing experience in retail or tech sectors.
• Strong knowledge of brand management, digital marketing, and retail promotions.

Responsibilities

• Develop and execute marketing strategies to raise brand awareness and drive sales across retail and digital channels.
• Manage digital marketing initiatives, including social media, e-commerce, paid ads, and promotions.
• Oversee marketing content, product launches, and brand communications with consistent branding.
• Plan and run retail marketing activities: in-store promotions, branch campaigns, mall events, and activations.
• Monitor campaign performance and provide insights to improve effectiveness.

Skills

Brand management

Digital marketing

Campaign planning

Retail promotions

Leadership

Cross-functional teamwork

Analytics

Communication

Project management

Paid advertising

Education

Bachelor’s degree in Marketing/Business/Communications/Advertising

Job description

Work Setup: Monday to Friday, Full Onsite
Location: Cebu
Industry: Retail, Gaming & Technology

Key Responsibilities:

• Develop and execute marketing strategies and integrated campaigns to enhance brand awareness, strengthen customer engagement, and drive sales growth across retail and digital channels.
• Manage digital marketing initiatives, including social media, e-commerce platforms, online marketplaces, paid advertising, and promotional campaigns.
• Oversee the creation of marketing content, creative materials, product launches, and brand communications while maintaining brand consistency.
• Plan and implement retail marketing activities, including in-store promotions, branch campaigns, mall events, and brand activations in coordination with internal teams and external partners.
• Monitor campaign performance, customer engagement, store traffic, and sales results, and provide insights and recommendations to improve marketing effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least 4–6 years of marketing experience, preferably in retail, consumer electronics, technology, gaming, lifestyle, or FMCG industries.
• Strong knowledge of brand management, digital marketing, social media, campaign planning, and retail promotions.
• Experience in paid advertising, e-commerce platforms, online marketplaces, digital analytics, and marketing performance reporting.
• Excellent leadership, communication, creative, and project management skills, with the ability to manage multiple priorities and collaborate effectively with cross-functional teams and external partners.