National Sales Manager (Modern Trade)

Co Ban Kiat Hardware, Inc.; Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Co Ban Kiat Hardware, Inc. is seeking a highly driven National Sales Manager to lead the sales organization for the New Market and drive revenue growth across the country.

The role requires strong leadership, strategic planning, and the ability to build lasting relationships with key accounts while delivering sustainable results. You will oversee forecasting, budgeting, and cross-functional collaboration to meet ambitious targets.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.
• 5-8 years of progressive sales experience, with 3-5 years in a leadership or managerial role.
• Proven track record in achieving sales targets and driving business growth.
• Strong leadership, coaching, and team development capabilities.
• Excellent negotiation, communication, and relationship management skills.
• Strong analytical and strategic planning abilities.
• Willing to travel nationwide as required.

Responsibilities

• Develop and implement comprehensive national sales strategies aligned with organizational goals and revenue targets.
• Conduct market analysis to identify growth opportunities, market trends, and competitive activities.
• Create accurate sales forecasts and territory plans to support business growth.
• Develop and manage sales budgets to maximize profitability and operational efficiency.
• Build, maintain, and strengthen relationships with key accounts, major customers, and strategic business partners.
• Negotiate and close significant sales deals, contracts, and partnership agreements.
• Ensure exceptional customer satisfaction through proactive account management and timely resolution of customer concerns.
• Monitor and evaluate sales performance using KPIs and performance metrics.
• Analyze sales data and market intelligence to identify areas for improvement and optimize sales strategies.
• Prepare and present regular sales performance reports to senior management.
• Lead, inspire, and motivate the sales team; conduct coaching and performance reviews.
• Collaborate with Marketing, Operations, Finance, and Customer Service to align objectives.
• Travel nationwide as required.

Skills

Sales leadership

Strategic planning

Forecasting

Negotiation

Relationship management

Analytical thinking

Communication

Education

Bachelor's degree in Business Administration, Marketing, Management, or related field

Job description

Job Summary

We are seeking a highly driven and strategic National Sales Manager to lead our sales organization (New Market) and drive sustainable revenue growth across the country. The successful candidate will be responsible for developing and executing national sales strategies, managing key customer relationships, leading high-performing sales teams, and ensuring the achievement of business objectives. This role requires strong leadership, analytical skills, commercial acumen, and the ability to adapt to changing market dynamics.

Key Responsibilities

Sales Strategy and Planning

• Develop and implement comprehensive national sales strategies aligned with organizational goals and revenue targets.

• Conduct market analysis to identify growth opportunities, market trends, and competitive activities.

• Create accurate sales forecasts and territory plans to support business growth.

• Develop and manage sales budgets to maximize profitability and operational efficiency.

Key Account Management

• Build, maintain, and strengthen relationships with key accounts, major customers, and strategic business partners.

• Negotiate and successfully close significant sales deals, contracts, and partnership agreements.

• Ensure exceptional customer satisfaction through proactive account management and timely resolution of customer concerns.

Sales Performance Management

• Monitor and evaluate individual and team sales performance using established KPIs and performance metrics.

• Analyze sales data and market intelligence to identify areas for improvement and optimize sales strategies.

• Prepare and present regular sales performance reports to senior management.

• Implement corrective actions and improvement plans to achieve sales targets.

Team Leadership and Development

• Lead, inspire, and motivate the sales team to deliver outstanding business results.

• Set clear performance expectations and challenging yet achievable goals.

• Conduct regular coaching, mentoring, and performance reviews.

• Develop and implement training programs to enhance product knowledge, sales techniques, and professional competencies.

• Foster a culture of continuous learning, accountability, collaboration, and high performance.

• Recognize and reward outstanding team achievements.

Budget and Resource Management

• Manage and optimize sales-related expenditures, including travel, events, promotions, and business development activities.

• Ensure effective allocation of resources to maximize return on investment.

Product and Market Expertise

• Maintain comprehensive knowledge of company products, services, and value propositions.

• Stay updated on industry trends, customer needs, and competitor activities.

• Communicate product benefits and market insights effectively to customers and internal stakeholders.

Cross-Functional Collaboration

• Collaborate closely with Marketing, Operations, Finance, Customer Service, and other departments to ensure alignment of business objectives and sales initiatives.

• Build strong relationships with internal and external stakeholders to enhance communication and operational effectiveness.

• Provide regular updates and strategic recommendations to senior management regarding sales performance, opportunities, and challenges.

Other Duties

• Perform other tasks and responsibilities related to the role as assigned by management.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Management, or a related field.

• Minimum of 5-8 years of progressive sales experience, with at least 3-5 years in a leadership or managerial role.

• Proven track record in achieving sales targets and driving business growth.

• Strong leadership, coaching, and team development capabilities.

• Excellent negotiation, communication, and relationship management skills.

• Strong analytical and strategic planning abilities.

• Willing to travel nationwide as required.