National Sales Manager (Frozen Goods)

Curran Daly + Associates; Makati; On-site; PHP 1,800,000 - 2,800,000; Full time

Job summary

Curran Daly & Associates in the Philippines is seeking an experienced National Sales Manager to drive nationwide revenue growth for a growing frozen goods business. You will lead sales across all channels and ensure distribution expansion.

The ideal candidate has 8–10 years FMCG sales, national leadership experience, and strong distributor relationships; willingness to work onsite in Makati and travel domestically.

Qualifications

• 8–10 years of FMCG sales experience, preferably in food or frozen foods.
• Proven national sales management or regional leadership experience.
• Strong distributor management and channel development skills.
• Willing to work onsite in Makati City and travel domestically.

Responsibilities

• Develop and execute national sales strategies to meet revenue and market share targets.
• Lead nationwide sales operations across general and modern trade channels.
• Drive market expansion and distributor growth across key territories.
• Manage key accounts, distributors, and strategic partners.
• Forecast, budget, and report sales performance to senior management.
• Collaborate with Marketing, Supply Chain, and internal teams for availability and promotions.
• Coach and develop the sales team to achieve targets.
• Improve product visibility and in-store execution for frozen products.
• Provide regular updates and actionable recommendations to leadership.

Skills

FMCG sales

National account management

Distributor management

Channel development

Leadership

Negotiation

Education

Bachelor's degree in Business Admin/Marketing

Job description

We are seeking an experienced and commercially driven National Sales Manager to lead nationwide sales operations for a growing company in the frozen goods industry. The successful candidate will be responsible for driving revenue growth, expanding distribution coverage, strengthening channel performance, and leading the sales team to achieve business objectives across the Philippines.

Key Responsibilities

• Develop and execute national sales strategies to achieve revenue, volume, distribution, and market share targets.
• Lead nationwide sales operations across general trade, modern trade, distributors, and other relevant sales channels.
• Drive market expansion, customer acquisition, and distribution growth across key territories.
• Manage and strengthen relationships with key accounts, distributors, and strategic business partners.
• Monitor sales performance, market trends, competitor activities, and channel developments to identify growth opportunities.
• Lead, coach, and develop the sales team to ensure strong execution, productivity, and achievement of targets.
• Oversee sales forecasting, budgeting, trade spending, and performance reporting.
• Collaborate with Marketing, Supply Chain, and other internal teams to ensure product availability, effective promotions, and seamless execution.
• Develop strategies to improve product visibility, in-store execution, and distribution efficiency, considering the operational requirements of frozen products.
• Provide regular business updates and actionable recommendations to senior management.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 8–10 years of experience in FMCG sales, preferably within food, frozen foods, dairy, ice cream, or other fast-moving consumer products.
• Proven experience in national sales management, regional sales leadership, or a comparable senior sales role.
• Strong background in distributor management, channel development, and nationwide distribution.
• Experience managing sales teams, key accounts, sales targets, and trade investments.
• Strong commercial acumen, negotiation, analytical, and leadership skills.
• Willing to work onsite in Makati City, six days a week.
• Willingness to travel domestically as required.