National Marketing Manager

S.E.A Olympus Marketing, Inc; Mandaue; On-site; PHP 2,500,000 - 5,000,000; Full time

Job summary

S.E.A Olympus Marketing, Inc is seeking a seasoned Head of Marketing to lead pricing, branding, and market strategy across channels. The role oversees digital marketing, consumer insights, and cross-functional collaboration to drive profitability and growth.

Senior leadership with a strong analytics mindset is essential. The position requires deep experience in marketing strategy, brand management, and budget control, with willingness to travel for national operations.

Qualifications

• Bachelor's or higher in marketing, business or communications.
• Minimum 12-15 years in marketing with senior/national exposure.
• Experience with digital marketing platforms and CRM systems.
• Strong leadership and strategic thinking with budget management.

Responsibilities

• Dictate branding, positioning, and pricing strategies through data analysis.
• Review plans for all marketing teams including Digital, On-Ground Advertising, and Mass Market Communications.
• Evaluate campaign results using KPIs and analytics.
• Oversee digital marketing efforts: social media, SEM, content, websites, and Ecommerce support.
• Analyze consumer behavior and market trends from reports and third-party sources.
• Research competitors and market demand to guide strategy and pricing.
• Coordinate with Supply Chain, IT, Sales, and Finance to align resources and budgets.
• Ensure target profitability is met on a per-brand basis.

Skills

Strategic marketing

Pricing strategy

Digital marketing

Brand management

Team leadership

Budget management

Market research

Data-driven

Collaboration

Willing to travel

Education

Bachelor's Degree in Marketing

Master's Degree in Strategic Marketing

Tools

CRM Systems

Generative AI

Job description

Role (specific function and responsibilities in the job):

The Head of Marketing is the strategic arm of the company in terms of pricing, product placements, packaging, penetration / revival of new or unattended industries ensuring high profitability that will sustain business operations.

Responsibilities:

• Dictate branding, positioning, and pricing strategies through careful analysis of data gathered.


• Review submitted plans and strategies for all Marketing teams, including Digital, On-Ground Advertising, Mass Market Communications.


• Objectively evaluates the results for each marketing campaign through quantifiable KPIs.


• Oversee digital marketing efforts such as social media marketing, search engine marketing, content marketing, websites, and the entire support system for Ecommerce.


• Analyze consumer behavior and product trends through thorough understanding of various reports generated from the system and through industry updates from third party resources.


• Continuous research on current competition, up and coming competition as well as market demand for the company’s products and services.


• Regular review on market pricing from supplier’s end, client’s end and from competition’s end.


• Determines product positioning and market segmentation of new and existing products.


• Identify opportunities to reach new market segments and expand current market share to contribute to the overall business growth.


• Collaborate with internal business partners such as the Supply Chain Department in ensuring stocking levels are safe and able to meet sales demands. IT Department to optimize marketing technologies, systems, and data management. Sales Department to make sure that selling efforts are aligned. Finance Department to determine budgetary allocations for every project or campaign.


• Ensure that target profitability is met or exceeded on a per brand basis.

Qualifications (Competencies and Skill set required):

• Bachelor’s Degree in Marketing, Business Administration or Communications


• Master’s Degree in Strategic Marketing, Digital Innovation or Communications


• At least 12-15 years of marketing experience with a minimum of 8 years in a senior or national role


• Experience with various digital marketing platforms


• Advanced knowledge of marketing technologies, analytical platforms and CRM Systems


• Advanced in the application of modern technologies like generative AI


• Must be able to work in a team environment with the ability to collaborate.


• Strong leadership skills and possess strategic mindset


• High competence in project management and high ability to manage budgets and resources.


• High analytical skills, rational and fact driven


• Strong sense of creativity and innovation


• Willingness to travel to support national level operations.