Associate Marketing Manager

Q2 HR Solutions; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Q2 HR Solutions is seeking an Associate Marketing Manager in Manila to lead marketing initiatives that strengthen brand leadership, drive customer engagement, and support product adoption. You will translate market insights into effective strategies while coordinating campaigns, budgets, partnerships, and cross-functional efforts.

The role requires 5+ years in marketing, with supervision or project leadership experience and a strong background in integrated marketing, analytics, and commercial

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Development Communication, or related field.
• At least five years of relevant marketing experience.
• At least one year of supervisory or project leadership experience.
• Experience in integrated marketing, brand management, campaign strategy, or product marketing.
• Experience managing marketing budgets, vendors, and cross-functional stakeholders.

Responsibilities

• Develop and lead integrated marketing plans across digital, print, retail, institutional, traditional, and on-ground channels.
• Oversee brand messaging, positioning, and campaign execution to maintain a consistent brand identity.
• Analyze customer insights, market trends, and sales data to identify growth opportunities.
• Recommend improvements to product positioning, promotional strategies, pricing, and activities based on findings.
• Guide creative teams, agencies, and vendors in developing campaign materials, events, and activations.
• Partner with sales and business leaders to align marketing plans with revenue and customer acquisition goals.
• Lead customer profiling and segmentation initiatives to improve targeting and lifetime value.
• Establish campaign objectives and monitor metrics such as conversion, ROI, CAC, engagement, and leads.
• Prepare performance dashboards and insights for business and marketing leaders.
• Manage the assigned marketing budget, promotional spending, and vendor payments.
• Identify strategic partnerships and marketing technologies to support growth.
• Coordinate with internal teams to ensure campaigns are delivered on time and within budget.

Skills

Marketing strategy

Brand management

Campaign management

Market research

Budget management

Stakeholder management

Strategic communication

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About the Role

We are looking for a strategic and commercially driven Associate Marketing Manager who will lead marketing initiatives that strengthen brand leadership, increase customer engagement, support product adoption, and contribute to revenue and market-share growth.

The role will translate customer and market insights into effective marketing strategies while overseeing campaigns, budgets, partnerships, and cross-functional coordination.

Key Responsibilities

• Develop and lead integrated marketing plans across digital, print, retail, institutional, traditional, and on-ground channels.
• Oversee brand messaging, positioning, and campaign execution to maintain a consistent and recognizable brand identity.
• Analyze customer insights, market trends, competitor activities, sales data, and customer feedback to identify growth opportunities.
• Recommend improvements to product positioning, promotional strategies, pricing, and marketing activities based on market findings.
• Guide creative teams, agencies, and vendors in developing campaign materials, visual assets, events, and customer activations.
• Partner with sales and business leaders to align marketing plans with revenue, market-share, profitability, and customer acquisition goals.
• Lead customer profiling and segmentation initiatives to improve campaign targeting, customer retention, and lifetime value.
• Establish campaign objectives and monitor key metrics such as conversion rates, return on investment, customer acquisition cost, engagement, and lead generation.
• Prepare performance dashboards, commercial insights, and recommended action plans for business and marketing leaders.
• Manage the assigned marketing budget, promotional spending, resource allocation, vendor payments, and cost-to-sales performance.
• Identify strategic partnerships, co-branding opportunities, and marketing technologies that can support business growth.
• Coordinate with internal teams and external partners to ensure campaigns are delivered on time, within budget, and according to business priorities.
• Perform other strategic and leadership responsibilities that may be assigned based on business needs.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Development Communication, or a related field.
• At least five years of relevant marketing experience.
• At least one year of supervisory, team leadership, or project leadership experience.
• Experience in integrated marketing, brand management, campaign strategy, product marketing, customer engagement, or market research.
• Experience managing marketing budgets, vendors, agencies, campaign performance, and cross-functional stakeholders.
• Strong understanding of digital marketing, customer segmentation, marketing analytics, and commercial performance metrics.
• Willing and able to perform fieldwork when required.

Skills and Competencies

• Marketing strategy and brand management
• Integrated campaign and project management
• Market research and commercial analysis
• Budget and performance management
• Leadership and stakeholder management
• Strategic communication and decision-making

Why Join Us?

Take ownership of high-impact marketing strategies that influence brand growth, customer acquisition, and overall business performance.