Marketing Manager

Lancaster Technology and Development Corporation; Taguig; Hybrid; PHP 900,000 - 1,700,000; Full time

Job summary

Lancaster Technology and Development Corporation is seeking a Marketing Manager to lead the overall marketing strategy, brand growth, and customer acquisition across digital and traditional channels. You will steer strategic direction and campaign planning to achieve measurable ROI.

The role requires a Bachelor’s degree in Marketing or related field and 8–10+ years of marketing experience, including 3–4 years in leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 8-10+ years of marketing experience, including 3-4 years in a leadership or managerial role
• Strong knowledge of digital channels: Meta Ads, Google Ads, SEO, social media
• Experience with CRM and analytics platforms (Salesforce, HubSpot, GA4)
• Proven leadership experience managing teams
• Strong analytical and data-driven decision-making skills
• Experience using AI tools for marketing optimization
• Excellent written and verbal communication skills

Responsibilities

• Develop and execute annual and quarterly marketing strategies aligned with company goals
• Identify target audiences, market opportunities, and growth segments
• Translate business objectives into integrated, actionable marketing plans
• Ensure alignment between marketing strategy, brand positioning, and revenue targets
• Conduct market, competitor, and industry analysis to inform strategy
• Design and oversee end-to-end integrated marketing campaigns across digital and traditional channels
• Lead, mentor, and manage the marketing team, including Brand Managers, Creative Specialists, and Marketing Assistants
• Leverage analytics tools to track performance and campaign effectiveness
• Develop and manage the marketing budget across campaigns and initiatives
• Work closely with Sales and Product Development teams to align marketing with revenue goals and product launches

Skills

Digital marketing

Leadership

Analytical skills

Communication

AI in marketing

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

Salesforce

HubSpot

GA4

Job description

About the role

The Marketing Manager is responsible for leading the overall marketing strategy, brand growth initiatives, customer acquisition, and performance-driven marketing execution. This role focuses on strategic direction, campaign planning, team leadership, and marketing effectiveness, ensuring all activities are aligned with business objectives and optimized for measurable growth and ROI across digital and traditional channels.

Key responsibilities

• Develop and execute annual and quarterly marketing strategies aligned with company goals
• Identify target audiences, market opportunities, and growth segments
• Translate business objectives into integrated, actionable marketing plans
• Ensure alignment between marketing strategy, brand positioning, and revenue targets
• Conduct market, competitor, and industry analysis to inform strategy
• Design and oversee end-to-end integrated marketing campaigns across digital and traditional channels
• Lead, mentor, and manage the marketing team, including Brand Managers, Creative Specialists, and Marketing Assistants
• Leverage analytics tools to track performance and campaign effectiveness
• Develop and manage the marketing budget across campaigns and initiatives
• Work closely with Sales and Product Development teams to align marketing with revenue goals and product launches

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 8-10+ years of marketing experience, including 3-4 years in a leadership or managerial role
• Strong knowledge of digital marketing channels (Meta Ads, Google Ads, SEO, social media)
• Experience with CRM and analytics platforms (e.g., Salesforce, HubSpot, GA4)
• Proven leadership experience managing teams
• Strong analytical and data-driven decision-making skills
• Experience using AI tools for marketing optimization, content support, and research
• Excellent written and verbal communication skills