Marketing Head

Cepat Kredit Financing Inc.; Metro Manila; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Cepat Kredit Financing Inc. is seeking a senior Marketing leader to develop and drive the company’s marketing strategy across all channels.

You will lead the Marketing and Creatives Teams, shaping brand direction and ensuring cohesive execution of campaigns across online and offline platforms. The role requires strong leadership, data-driven decision making, and experience in financial services or sales-driven sectors.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• At least 5 years in marketing, brand management, or related roles.
• Proven experience leading marketing teams and cross-functional projects.
• Experience in financial services, lending, banking, fintech, or sales-driven industries is a plus.
• Strong knowledge of marketing strategy, brand management, and campaign analytics.
• Excellent leadership, communication, presentation, and stakeholder skills.
• Proficient with digital platforms, analytics tools, marketing automation, and MS Office.
• Strategic, creative, results-driven, and able to manage multiple priorities.

Responsibilities

• Develop and execute strategic marketing plans aligned with business objectives and brand direction.
• Lead, coach, and manage Marketing and Creatives Teams for effective execution.
• Oversee planning, implementation, and evaluation of campaigns across online and offline channels.
• Manage brand positioning, communications, creative direction, and promotions.
• Conduct market research and analyze customer insights and industry trends.
• Collaborate with Sales, Digital Sales, Branches, and other departments to support lead generation and growth.
• Monitor campaign performance and marketing metrics to drive improvements.
• Manage marketing budgets, timelines, and external partnerships.
• Represent the company at industry events and partnerships while ensuring compliance with policies.
• Provide management with marketing reports, insights, and strategic recommendations.

Skills

Strategic Marketing

Brand Management

Campaign Planning

Digital Marketing

Market Research

Leadership

Communication

Analytics

Stakeholder Management

Creativity

Education

Bachelor’s degree in Marketing

Business Administration

Tools

Marketing automation platforms

Microsoft Office

Analytics tools

Job description

JOB DUTIES AND RESPONSIBILITIES

• Develop and execute strategic marketing plans aligned with business objectives, sales goals, and brand direction.

• Lead, coach, and manage the Marketing and Creatives Teams to ensure effective execution of marketing initiatives.

• Oversee the planning, implementation, and evaluation of marketing campaigns across online and offline channels.

• Manage brand positioning, marketing communications, creative direction, and promotional activities.

• Conduct market research and analyze customer insights, industry trends, and competitor activities to identify opportunities.

• Collaborate with Sales, Digital Sales, Branches, and other departments to support lead generation, customer engagement, and business growth.

• Monitor campaign performance, marketing metrics, and return on marketing initiatives to recommend improvements.

• Manage marketing budgets, timelines, resources, and external partnerships to ensure efficient execution.

• Represent the company in industry events, partnership activities, and networking opportunities.

• Ensure compliance with company policies, branding standards, data privacy, and applicable marketing regulations.

• Provide management with marketing reports, insights, and strategic recommendations.

JOB QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Communication, Advertising, or related field.

• At least five (5) years of experience in marketing, brand management, digital marketing, campaign management, business development, or related functions.

• Proven experience leading marketing teams, creative teams, or cross-functional marketing projects.

• Experience in financial services, lending, banking, fintech, or sales-driven industries is an advantage.

• Strong knowledge of marketing strategy, brand management, customer acquisition, digital marketing, and campaign analytics.

• Excellent leadership, communication, presentation, analytical, and stakeholder management skills.

• Proficient in digital marketing platforms, analytics tools, marketing automation systems, and Microsoft Office applications.

• Strategic, creative, results-oriented, and capable of managing multiple priorities in a fast-paced environment.

CORE COMPETENCIES

• Strategic Marketing Management

• Brand Development and Positioning

• Campaign Planning and Execution

• Digital Marketing Management

• Market Research and Business Insights

• Customer Acquisition and Retention Strategy

• Marketing Analytics and Performance Management

• Leadership and Team Development

• Stakeholder and Partnership Management

• Creativity and Innovation

• Communication and Presentation Skills

• Results Orientation