Marketing Services Manager

CITADEL Pacific Ltd; Manila; Hybrid; PHP 1,200,000 - 2,100,000; Full time

Job summary

Citadel Pacific Ltd seeks a Marketing Services Manager to partner with country marketing teams, shaping campaign planning, customer engagement, digital initiatives, and creative execution across markets. The role blends strategic marketing with hands-on delivery and leads a Marketing Shared Services team to ensure timely, high-quality solutions and best practices.

You will translate business objectives into campaigns, journeys, briefs, and digital solutions, oversee governance and vendor

Qualifications

• Bachelor's degree in marketing or related field
• At least 8 years of experience in marketing, digital marketing, or related disciplines
• Proven ability to plan campaigns, manage stakeholders, and drive multiple initiatives across markets

Responsibilities

• Plan, develop, and deliver marketing campaigns across multiple markets.
• Translate objectives into campaign strategies, journeys, briefs, and promotional frameworks.
• Coordinate cross-functional teams to ensure timely delivery of marketing initiatives.
• Lead the Marketing Services team and foster a collaborative, customer-focused culture.
• Ensure brand integrity and alignment of campaigns with brand standards.
• Manage vendors and marketing budgets with governance processes.

Skills

Campaign planning

Stakeholder management

Digital marketing

Team leadership

Project management

CRM platforms

Customer engagement

Brand management

Presentation skills

Education

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field

Tools

CRM platforms

Web analytics tools

Job description

About the Role

The Marketing Services Manager serves as a strategic partner to country marketing teams, supporting campaign planning, customer engagement, digital initiatives, and creative execution across multiple markets.

This role combines strategic marketing expertise with hands‑on execution, helping translate business objectives into marketing programs, customer journeys, campaign plans, creative briefs, and digital initiatives. The successful candidate will lead a Marketing Shared Services team while ensuring the timely delivery of high-quality marketing solutions and best practices across markets.

Key Responsibilities

Marketing Planning & Campaign Delivery

• Support the planning, development, and execution of marketing campaigns across multiple markets.
• Translate business objectives into campaign strategies, customer journeys, creative briefs, and promotional frameworks.
• Facilitate campaign ideation, planning sessions, and annual marketing calendars.
• Recommend marketing approaches and customer engagement initiatives to support business goals.

Stakeholder & Project Management

• Act as the primary liaison between Marketing Shared Services and country marketing teams.
• Manage stakeholder expectations and prioritize incoming marketing requests.
• Coordinate cross-functional teams to ensure timely delivery of marketing initiatives.
• Build strong relationships with business leaders, agencies, vendors, and internal stakeholders.

Digital Marketing & Customer Engagement

• Support digital campaign planning and channel strategy.
• Translate business requirements into digital, CRM, website, loyalty, and customer engagement solutions.
• Coordinate implementation activities with agencies, vendors, and technology partners.
• Ensure alignment between marketing objectives and digital execution.

Creative & Brand Management

• Review marketing campaigns and creative assets to ensure alignment with brand standards.
• Provide direction and feedback on creative execution and campaign deliverables.
• Support the development of marketing materials, presentations, and customer-facing assets.

Team Leadership

• Lead, coach, and develop the Marketing Services team.
• Drive a collaborative, customer-focused, and high-performing culture.
• Support capability development across marketing, customer engagement, loyalty, and customer experience.

Governance & Vendor Management

• Ensure compliance with company policies, brand standards, and data privacy requirements.
• Manage vendor performance and marketing budgets.
• Maintain appropriate controls, documentation, and approval processes for marketing activities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• Minimum of 8 years of experience in marketing, digital marketing, communications, commercial operations, or related disciplines.
• Strong experience in campaign planning, execution, and stakeholder management.
• Experience managing multiple marketing initiatives, stakeholders, and priorities simultaneously.
• Familiarity with digital marketing channels, CRM platforms, loyalty programs, and customer engagement tools.
• Experience translating business requirements into campaign briefs, creative requirements, and digital solutions.
• Strong presentation, facilitation, communication, and project management skills.
• Experience working across multiple markets, business units, or shared services environments is an advantage.
• Experience in retail, FMCG, customer loyalty, convenience retail, or consumer-focused industries is preferred.

Preferred Certifications

Professional certifications in Marketing, Digital Marketing, Customer Experience, CRM, or related disciplines are an advantage but not required.