Marketing Manager

A7 Recruitment Company; Makati; On-site; PHP 2,000,000 - 4,000,000; Full time

Job summary

A7 Recruitment Company in Makati, Philippines, seeks a Senior Marketing Leader to shape strategy across digital and traditional channels. You will guide market research, brand management, and campaign performance while leading a cross-functional team to deliver measurable growth.

The role emphasizes customer-centricity, strategic thinking, and strong collaboration with Sales, Product, and Operations to drive market share and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications, or related field.
• Advertising agency experience required.
• 5–8 years in marketing, with 2–3 years in leadership.
• Experience in CX, customer journey mapping, and engagement strategies.
• Experience across multiple marketing channels in fast-paced growth environments.
• Strong market research, consumer behavior analysis, and data-driven decision making.
• Proven brand management experience and leadership of teams and agencies.
• Ability to manage budgets and measure ROI.
• Excellent communication, presentation, and project management skills.
• Strong leadership and people management capabilities.
• Strategic thinker with customer-centric mindset.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Lead digital marketing initiatives across SEO, SEM, social, email, content, CRM, and paid ads.
• Design and manage market research to understand customer needs and trends.
• Translate insights into targeted marketing strategies and CX improvements.
• Develop and maintain a strong brand identity across touchpoints.
• Plan, execute, and evaluate integrated marketing campaigns across channels.
• Measure KPIs, ROI, CAC, engagement, and sales performance.
• Lead, coach, and develop the marketing team; manage cross-functional relationships.
• Develop and manage marketing budgets and stakeholder relationships.

Skills

Marketing strategy

Digital marketing

Market research

Brand management

Campaign analysis

Leadership

Budget management

Stakeholder management

Team development

Education

Bachelor's degree in Marketing/related field

Master's degree advantageous

Job description

Responsibilities

1. Marketing Strategy & Planning
   • Develop and execute comprehensive marketing strategies aligned with overall business objectives and growth targets. Identify market opportunities and recommend strategies to improve market share and competitive positioning.
2. Digital Marketing
   • Lead digital marketing initiatives across SEO, SEM, social media, email marketing, content marketing, website management, CRM, marketing automation, and paid advertising.
   • Monitor emerging digital trends, technologies, and best practices to improve marketing effectiveness and customer engagement.
3. Market Research & Consumer Insights
   • Design and manage market research projects to understand customer behaviors, needs, preferences, and market trends.
   • Analyze customer and consumer data to generate actionable insights that support marketing, product development, and business decisions.
   • Conduct competitor analysis and market intelligence to identify opportunities, risks, and industry developments.
   • Translate customer insights into targeted marketing strategies and customer experience improvements.
4. Brand Management
   1. Develop and maintain a strong and consistent brand identity across all customer touchpoints.
   2. Ensure brand positioning, messaging, visual identity, and communications align with company objectives and target audience expectations.
   3. Lead brand-building initiatives that increase awareness, consideration, loyalty, and customer advocacy.
   4. Monitor brand performance and reputation, recommending improvements when necessary.
5. Campaign Management & Performance Analysis
   1. Plan, execute, and evaluate integrated marketing campaigns across digital and traditional channels.
   2. Measure campaign effectiveness through KPIs, ROI analysis, customer acquisition metrics, engagement metrics, and sales performance.
   3. Prepare reports and presentations with actionable recommendations for senior leadership.
6. Leadership & People Management
   1. Lead, coach, and develop the marketing team to ensure high performance and continuous professional growth.
   2. Set clear objectives, manage performance, and foster a collaborative and results-driven culture.
   3. Manage cross-functional relationships with Sales, Product, Operations, Customer Experience, and external agencies or vendors.
   4. Allocate resources effectively and oversee project prioritization and execution.
7. Budget & Stakeholder Management
   1. Develop and manage marketing budgets, ensuring cost-effective utilization of resources.
   2. Build strong relationships with internal and external stakeholders to support business and marketing objectives.

Minimum Qualifications

1. Bachelor's degree in Marketing, Business Administration, Communications, Market Research, or a related field. Master's degree is an advantage.
2. Experience working in an advertising agency is a must.
3. Minimum 5-8 years of progressive marketing experience, with at least 2-3 years in a leadership or managerial role.
4. Experience in customer experience (CX), customer journey mapping, and customer engagement strategies.
5. Experience working in fast-paced, growth-oriented organizations and managing multiple marketing channels simultaneously.
6. Strong experience in market research, customer insights, consumer behavior analysis, and data-driven decision-making.
7. Demonstrated experience in brand management, including brand positioning, brand strategy development, and brand-building initiatives.
8. Proven ability to lead, develop, and manage marketing teams, agencies, and cross-functional stakeholders.
9. Experience managing marketing budgets and measuring campaign ROI.
10. Excellent communication, presentation, stakeholder management, and project management skills.
11. Strong leadership, coaching, and people management capabilities.
12. Strategic thinker with creativity, problem-solving ability, and a strong customer-centric mindset.