Modern Trade Marketing Lead: Growth & Partnerships

Coca-Cola Europacific Aboitiz Philippines; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Coca-Cola Europacific Aboitiz Philippines seeks a Modern Trade Marketing Associate Manager to drive growth in Modern Trade channels and translate business goals into channel strategies, programs, and partnerships.

You will collaborate with Sales, Market Execution, and cross-functional teams to deliver scalable, sustainable growth through channel guidelines, JBP support, and optimized marketing investments.

Qualifications

• Experience in Modern Trade or Trade Marketing.
• Strong strategic thinking and execution.
• Excellent analytical and budget management skills.
• Proficient in MS Office applications.

Responsibilities

• Lead channel-wide initiatives to drive growth and improve KPIs.
• Design PICOS strategy and execution priorities.
• Align brand initiatives within the channel and monitor performance.
• Support Joint Business Planning (JBP) with customers and develop sell-in materials.

Skills

Channel strategy

Commercial acumen

Excel

PowerPoint

Stakeholder management

Tools

Excel

PowerPoint

Job description

Coca-Cola Europacific Aboitiz Philippines seeks a Modern Trade Marketing Associate Manager to drive growth in Modern Trade channels and translate business goals into channel strategies, programs, and partnerships.

You will collaborate with Sales, Market Execution, and cross-functional teams to deliver scalable, sustainable growth through channel guidelines, JBP support, and optimized marketing investments.