Go-to-Market Execution Lead

Coca-Cola Europacific Aboitiz Philippines Inc.; Legazpi; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Coca- Cola Europacific Aboitiz Philippines is hiring for a role focused on implementing and optimizing distribution strategies across the Region to ensure products reach end consumers efficiently and cost-effectively.

The role emphasizes RTM operations, GTM execution, and systems management, with strong collaboration with sales and support functions. A bachelor's degree and FMCG exposure are preferred; Excel proficiency is required.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Management, or any business-related programs.
• Experience in General Trade, Special Markets/Modern Trade, Key Accounts, or FMCG is advantageous.
• Proficient in Excel and Microsoft Office; strong data handling and analysis skills.
• Strong verbal and written communication abilities.

Responsibilities

• Implement and optimize Route-To-Market (RTM) strategies and GTM plans.
• Ensure partner and wholesaler compliance with GTM standards and KPIs.
• Coordinate with Region RTM initiatives, including partner sourcing and transitions.
• Serve as Level 1/2 support for frontline and partners; maintain contract accuracy in systems.
• Collaborate with Sales and support functions to execute GTM strategies and training.

Skills

Excel

Microsoft Office

Digital solutions

Geographical knowledge

Oral and written communication

Education

Bachelor's degree

Job description

At Coca- Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference-- continuously leading the Beverage Industry with our Great People, Great Beverages, Great Execution and Great Partners. As we continue to Grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards such as Great Place to Work, Best Places to Work in Asia, Dream Employer of the Year, and Universum's Most Attractive employers- and we take pride in our achievements and the impact we have made in the beverage industry.

Role Overview:

This position is responsible for implementing and optimizing distribution strategies of the Region to ensure that products reach the end consumer in the most efficient, cost-effective, and customer-focused manner.

Key Responsibilities:

• Route-To-Market (RTM) Operations Execution
  1. Execute Go-To-Market (GTM) Integrated Activity Plan and local pilot initiatives.
  2. Ensure partner and wholesaler compliance with GTM standards and profitability KPIs.
  3. Simulates & Build Insights on Partner PNL Data during business reviews
  4. Determine WS/Partner Mix in the region and inform Line Manager of its impact on the saturation model.
  5. Manage distributor activation, contract compliance, and partner sourcing.
  6. Consults on GTM design and route planning with GTM Team.
  7. Collaborates with Line Manager on terms of Region RTM Initiatives – Partner Transitions, WS Upgrade, Consolidation or Disengagements.
• Systems Implementation & Management
  1. Serves as Level 1 support for frontline; Ensure Sales Call List data accuracy by coordinating with the database admin support center
  2. Serves as the Level 2 support (Level 1 = Digital Business Partner) for partners
  3. Ensures that all contracts are updated and uploaded in the system
  4. SAP. Coordinates with Support Center on the MDM Process; Ensure set-up CommCon in the system (MDM for both standard and off-standard entries).
• Network Collaboration
  1. Work closely with sales to execute GTM strategies
  2. Collaborate with support functions for GTM execution
  3. Collect documents and requirements from Partner during engagements and disengagements
  4. Route the partner contracts to all signatories
  5. Trade validation to ensure a healthy RTM ecosystem 3.6 Participate in MBRs/ WORs/ Trainings

Suitable Candidates will need to demonstrate the following:

• Bachelor's degree holder in Business Administration, Marketing, Industrial Engineering, Management, or any Business-Related programs.
• Relevant work experience in General Trade, Special Markets/Modern Trade, Key Accounts, an advantage. Work experience in the FMCG industry an advantage
• Must be proficient in Excel
• Must have skills in:
  1. Microsoft Office applications
  2. use of digital solutions
  3. geographical knowledge,
  4. oral and written communication
• Must possess professional driver's license for 4-wheels

Thrive with us at Coca- Cola Europacific Aboitiz Philippines and be part of a Company that is shaping the future of the beverage industry. Together, we can create great moments and make a positive impact on the lives of millions.