Modern Trade Marketing Associate Manager

Coca-Cola Europacific Aboitiz Philippines; Taguig; Sur place; PHP 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Coca-Cola Europacific Aboitiz Philippines seeks a Modern Trade Marketing Associate Manager to drive growth in Modern Trade channels and translate business goals into channel strategies, programs, and partnerships.

You will collaborate with Sales, Market Execution, and cross-functional teams to deliver scalable, sustainable growth through channel guidelines, JBP support, and optimized marketing investments.

Qualifications

• Experience in Modern Trade or Trade Marketing.
• Strong strategic thinking and execution.
• Excellent analytical and budget management skills.
• Proficient in MS Office applications.

Responsabilités

• Lead channel-wide initiatives to drive growth and improve KPIs.
• Design PICOS strategy and execution priorities.
• Align brand initiatives within the channel and monitor performance.
• Support Joint Business Planning (JBP) with customers and develop sell-in materials.

Connaissances

Channel strategy

Commercial acumen

Excel

PowerPoint

Stakeholder management

Outils

Excel

PowerPoint

Description du poste

Job Title: Modern Trade Marketing Associate Manager

At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards by the Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards – and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve.

The Modern Trade Marketing Associate Manager is responsible for driving sustainable growth in Modern Trade channels through the development and execution of channel strategies that strengthen market competitiveness, grow category participation, and accelerate volume performance. The role leads the creation of channel growth frameworks, translating business and brand objectives into channel-specific strategies, PICOS priorities, and scalable programs. It unlocks growth opportunities through strategic retailer partnerships, maximizing campaign effectiveness through both channel-wide initiatives and targeted account-specific activations. The position develops channel guidelines and business plans, supports Joint Business Planning (JBP) with customers, and ensures successful commercialization of new products. The Associate Manager optimizes channel marketing investments, identifies best practices and capability-building opportunities, and partners with Sales, Market Execution, and cross-functional teams to deliver aligned, effective, and sustainable growth strategies.

Key Responsibilities:

• Lead channel-wide and retailer-specific initiatives to drive growth and improve key commercial KPIs
• Design PICOS strategy and execution priorities
• Ensure alignment and execution of brand initiatives within the channel
• Monitor initiative performance, identify key learnings, and recommend best practices

2. Marketing Strategies, Guidelines, and Projects

• Develop channel strategies and growth plans specific to the assigned channel
• Develop Channel TTA guidelines and execution guidelines
• Support customer business planning to identify and unlock growth opportunities
• Develop effective sell-in materials and launch plans to ensure marketability of new products
• Develop effective sell-in materials and launch plans to ensure successful new product introductions

3. Budget Management

• Manage the budget to ensure the achievement of the objectives
• Maximize return on investment

4. Create synergies with other functions

• Strategic customer alignment: internal (within CCBPI and KO) and external (accounts)
• Main marketing point person of Sales and Market Execution
• Proactively seek for process improvements

Requirements:

The ideal candidate possesses the following:

• With Sales and/or Marketing (Category, Trade Marketing, Brand) background
• Strong strategic thinking and business acumen, with the ability to translate insights into growth strategies and actionable plans.
• Solid understanding of modern trade channels and category dynamics
• Strong analytical and project management skills
• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint
• Sound understanding of financial fundamentals, budget management, and ROI evaluation is required
• Strong communication, stakeholder management, negotiation, and people leadership skills to influence cross-functional teams, build effective customer partnerships, develop team capabilities, and drive business results.

Reach us through our social media pages!

Facebook: https://www.facebook.com/cocacolaphcareers

Instagram: https://www.instagram.com/cocacolaphcareers/

Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.

CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.

Together, we can create great moments and make a meaningful impact on the lives of millions.