Media Research Officer

RADIO MINDANAO NETWORK, INC.; Makati; On-site; PHP 600,000 - 800,000; Full time

Job summary

RADIO MINDANAO NETWORK, INC. is seeking a Media Research Officer to manage and conduct research studies supporting station operations and MMV sales/marketing with data-driven insights.

The role covers planning, data generation, processing, report writing, post-evaluation and monitoring of projects. You will ensure smooth implementation and timely completion within budget, collaborating with leadership and external partners.

Qualifications

• Bachelor's degree in Communication Research, Sociology, Marketing, Statistics, or related field.
• 5–6 years of qualitative and quantitative research experience across design, data gathering, processing and analysis, dissemination.
• Strong communication and analytical skills; proficient in Excel and statistical tools.

Responsibilities

• Conduct quantitative and qualitative research for RMN Networks Operations.
• Interpret data and present reports to internal and external clients.
• Coordinate with third-party research subcontractors and oversee fieldwork activities and projects.
• Prepare methodologies, questionnaires, write and discuss research proposals for station needs.
• Prepare, request and liquidate budgets for each research project.
• Prepare fieldwork instructions and sample structures for each research project.
• Monitor field briefing, operations and progress.
• Prepare coding and punching instructions and tabulation specifications for data processing and analysis.
• Manage day-to-day field work and operations, ensuring projects are completed on time.
• Seek resources/assistance and ensure project execution within schedule and budget.
• Regularly review systems and procedures to improve productivity and cost efficiency.
• Extraction and data mining from various research tools, including Kantar and Nielsen media.
• Build and maintain research databases.
• Perform other related functions as assigned.

Skills

Critical thinking

Analytical skills

Verbal and written communication

Education

Bachelor's degree in Communication Research, Sociology, Marketing, Statistics

Tools

Microsoft Excel

Statistical analysis tools

Job description

The Media Research Officer manages the process in conducting research studies to produce relevant data in support for the initiatives of each station operations and also extend support to the MMV sales/marketing for strategic and data support on client presentations. Primarily, it helps in the planning, data generation, data processing, report writing, post-evaluation and monitoring of research studies and projects. He / She ensures the smooth implementation of each research project.

Duties and Responsibilities:

• Works closely with the Vice President for the Integrated New Media Department and EVP for Operations to manage and perform quantitative and qualitative research for the RMN Networks Operations.

• Take charge on research data interpretation, analysis and report presentation to internal and external clients

• Coordinate with third-party research subcontractors and suppliers in overseeing research fieldwork activities and projects

• Prepare methodologies, questionnaires, write and discuss research proposals for station needs

• Prepare, request and liquidated for each research project budget

• Prepare fieldwork instructions and sample structures for each research project

• Monitor field briefing, operations and progress

• Prepare coding and punching instructions and tabulation specifications for data processing and analysis

• Manage the day-to-day field work and operations, ensuring that projects are completed on-time

• Take initiative in seeking resources/assistance, suggest corrections while ensuring the project executed within the schedule timeline and budget

• Participate in regular review/feedback of systems, procedures and any operations concerns with the end goal of improving productivity and cost efficiency

• Extraction and data mining from various research tools, softwares and databases, including but not limited to Kantar and Nielsen media

• Building and maintaining research database

• Perform other related functions that may be assigned

Qualifications:

• Bachelor's degree in Communication Research, Sociology, Marketing, Statistics, or a related field.

• At least five to six years of experience in qualitative and quantitative research, including research design, data gathering, data processing and analysis, research dissemination, communication and media campaigns, and media research.

• Strong critical thinking and analytical skills.

• Proficient in Microsoft Excel and statistical analysis tools.

• Excellent verbal and written communication skills.

• Highly organized with strong attention to detail.

• Adaptable, with a growth mindset and a willingness to learn.

• Available to start as soon as possible.