Research Associate

San Miguel Foods; Pasig; On-site; PHP 500,000 - 900,000; Full time

Job summary

San Miguel Foods in the Philippines seeks a Market Research professional responsible for setting up and managing tracking studies and customized market research. You will coordinate tracking studies such as Brand Health, Retail Audit, Home panel and oversee customized studies including FGDs, product tests, pre/post-launch studies and forecasting.

The role requires data analysis to extract meaningful insights with business impact, including category presentations, executive summaries, and trend

Qualifications

• Basic understanding of market research fundamentals - quantitative & qualitative methods
• Analytical skills to put together and interpret data to find patterns and insights
• 3–10 years of market research experience preferred (agency and client)

Responsibilities

• Set up and manage tracking studies and customized market research
• Perform data analysis to derive insights with business impact
• Share industry & category trends and prepare briefs and memos
• Support budgeting and long-range planning with research data

Education

Graduate of Communication Research, Statistics, Sociology, Psychology

Job description

1. Primary responsible in setting up and managing tracking studies and customized market research

• Tracking studies – Brand Health, Retail Audit, Home panel
• Customized studies – FGDs, Product tests, Pre and Post-Launch studies, Ad Tests, Forecasting, etc.
• Market Research Briefs (MRB), memo/ term sheets/ contracts, research proposals, agency rate card

2. Performs data analysis by finding meaningful insights with business impact from market research data

• Category and brand presentations (quarterly, semestral, annual)
• Databases, topline reports and executive summaries (monthly, quarterly, semestral, annual)
• Deep dive analysis on specific market, category or brand to answer business questions

3. Contributes to finding, collating and sharing industry & category trends

• Industry and category data – Market Pulse, FMCG Monitor, Category Growth Trends, webinars
• Social Listening, Consumer Bulletin and other forms of desk and online research report generation
• Consumer Immersions and Ideation Workshops (new products, Go-To-Market, War games, etc.)

4. Supplies data for the Business Reviews and Planning requirements of assigned categories particularly for

• Annual Budget and Long-Range planning (rate cards updating, budget monitoring, cost negotiations)
• Business Operations Review
• Special projects including Sensory Test Guidelines, ASC claim substantiation, CAG projects, etc.

A. Education

• 1. Graduate of Communication Research, Statistics, Sociology, Psychology and other related fields

B. Working Experience

• 1. With 3 to 10 years of market research work experience preferably from both agency and client sides
• 2. Has basic understanding of the market research fundamentals - both Quantitative & Qualitative methods
• 3. Has analytical skills - can put together and interpret data to find patterns and meaningful bits of insights