Research Executive (Insights Executive)

Omnicom Media; Taguig; On-site; PHP 350,000 - 550,000; Full time

Job summary

Omnicom Media Group is seeking a Research Executive to collect market data and work with APAC client teams on insightful reports. You will run analyses using UM tools and contribute to strategy through consumer, business, and media insights.

The role requires a statistics/ research background, 2+ years of experience, and proficiency with SPSS, Tableau, and scripting. A calm, data-driven mindset and strong communication are essential.

Qualifications

• Bachelor's degree in Statistics, Communication Research, or related field.
• At least 2 years of market research experience preferred.
• Background in BHT, Ad-Testing or ad hoc custom research studies.
• Experience with data interrogation, interpretation, analysis and questionnaire design.
• Proficiency with SPSS and survey tools; coding or scripting is a plus.
• Ability to run data from 3rd party tools and UM tools.

Responsibilities

• Collect data from local markets and coordinate with regional and hub teams for data automation projects.
• Run and analyze data from the full suite of industry and proprietary UM tools to support regional strategy requirements or new business.
• Provide consumer, business, and media insights to strategy teams.
• Analyze modelling results and translate them into clear business and planning tasks.
• Collect and analyze data for multi-market learnings, trends decks, and thought leadership pieces.
• Maintain insight reports with APAC client teams using in-house and syndicated data.
• Involvement in questionnaire development, data review, analysis and presentation as needed.

Skills

Data interpretation

Market research

Statistical analysis

Data visualization

Project management

Communication skills

Education

Bachelor's degree in Statistics/Communication Research or related field

Tools

SPSS

Survey Monkey

Tableau

RScript

Python

APIs

Job description

Omnicom Media Group (OMG) is a global network of leading marketing communications companies with headquarters in the United States and multiple agencies in regions such as APAC, EMEA, and LATAM. Our portfolio provides the best talent, creativity, technology, and innovation to some of the world’s most iconic and successful leading brands in several industries such as pharmaceutical, beauty and wellness, clothing/apparel, fast food, alcoholic beverage, furniture, and automotive.

We are looking for a RESEARCH EXECUTIVE (aka INSIGHTS EXECUTIVE) who can join our team:

THE RESEARCH EXECUTIVE ROLE

RESPONSIBILITIES

• Collect data from local markets and coordinate with regional and hub teams for data automation projects
• Run and analyze data from the full suite of industry and proprietary UM tools to support regional strategy requirements or new business
• Work with his/her line manager in providing consumer, business, and media insights that the strategy teams can take forward
• Work with his/her line manager in analyzing modelling results and translating them into clear business and planning tasks
• Work with his/her line manager in collecting and analyzing data for multi-market learnings, trends decks, and thought leadership pieces
• Working with APAC client teams to maintain accurate, complete and up-to‑date insight reports using in‑house & syndicated data
• Involvement in aspects of research process including questionnaire development, working with vendors, data review, data analysis & presentation (where required)

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in Statistics, Communication Research, or any related field or equivalent work experience
• Preferably with at least 2 years of market research experience
• Background in BHT, Ad-Testing or any ad hoc custom research studies
• Exposed to Data Interrogation, Data Interpretation, Data Analysis and Questionnaire Design
• Experience with software package (SPSS), survey tools (Survey Monkey), coding/programming is an edge
• Ability to understand and do scripting is an advantage
• Must be able to help with pitch research
• Exposure to mobile or online FGD and Ethnography research is preferred but not required
• Must have a relatively calm personality and knows how to deal with pressure
• Proficiency in running data from 3rd party tools and from proprietary UM tools
• Proficiency in data visualization and restructuring tools (e.g. Tableau, RScript, Python, etc.)
• Proficiency on API process is a plus
• Ability to manage projects working with multiple stakeholders
• Understanding of business and media metrics
• Strong written and verbal communication skills