Marketing Research Staff

Yamaha Motor Philippines; Mandaluyong; On-site; PHP 360,000 - 600,000; Full time

Job summary

Yamaha Motor Philippines is seeking a Marketing Planning professional to lead the backbone of our marketing strategy. You will analyze market situations from customer research and translate insights into strategic proposals for the team.

The role involves STP analysis, brand guidance, and cross-functional collaboration with Sales, Brand, Creative and Digital teams. The candidate should have 1–2 years in marketing, a degree in Marketing or related field, and willingness to work at Greenfield

Qualifications

• Bachelor/College degree in Marketing or related field.
• 1–2 years of experience in a Marketing role.
• Experience in Marketing Planning, Strategic Marketing or Market Research.
• Experience working with cross-functional teams (Sales, Brand, Creative, Digital, Finance).

Responsibilities

• Analyze data relevant to Segmentation, Targeting & Positioning (STP).
• Participate in customer qualitative surveys and gather information for new/existing models.
• Analyze quantitative survey results; organize, segment, and present findings.
• Pinpoint Target Market demographics, psychographics, usage and motivations.
• Develop current/future Model Brand Definitions to guide marketing.
• Summarize and process customer information to formulate marketing strategies regionally.
• Participate in brainstorming to fix backbone of marketing strategy.
• Check Marketing Analytics against key KPIs.

Skills

Market Research

Data Analysis

STP

Cross-functional Teams

Education

Bachelor's in Marketing

Job description

Provide support for Marketing Planning mainly spearheading the backbone of marketing strategy. Analyze, check & recheck market situation based on direct customer research, both quantitative and qualitative, to gather insights and useful data. Formulate proposals and communication directions before turning over to the rest of the team for detailed executions of the marketing plan.

JOB RESPONSIBILITIES

• Will directly analyze data that are relevant to and will be used for Segmentation, Targeting, & Positioning (STP).

• Participate in actual customer qualitative surveys and gather relevant information for new and existing models. Spearhead local area market drive. Encode data based on the survey and present results.

• Analyze quantitative survey results. Organize, segment, tabulate, and present findings.

• Pinpoint the Target Market specifically including demographics, psychographics, usage, reason for buying, motivations, media habits, etc.

• Come up with current and future Model Brand Definitions that will serve as a marketing guide for the team.

• Summarize, analyze, and process customer information to formulate marketing strategies for both national and local area basis.

• Participate in brainstorming sessions with the Marketing Section to fix the backbone of marketing strategy and endorse to the rest of the Marketing team.

• Timely checking of Marketing Analytics based on major KPIs.

QUALIFICATIONS

• Graduate of Bachelor/College degree in Research, Marketing, preferably Integrated Marketing Communications (IMC), Mass Communications, Advertising/Media, Management, or related specializations.

• At least 1 to 2 years of experience in a Marketing related role. Experience in Marketing Planning, Strategic Marketing, Market Research / Consumer Insights, Brand or Product Marketing, Brand Management, research, or advertising is a plus.

• Proven exposure to developing marketing strategies or frameworks, translating market insights into strategic recommendations, supporting or leading marketing planning cycles (annual or quarterly).

• Experience working with cross-functional teams (Sales, Brand, Creative, Digital, Finance)

• Willing to work and be assigned at Greenfield District, Mandaluyong.

• Open for fresh graduates!