Marketing Operations Manager (CRM | Food and Beverages)

HRTx Inc; Mandaluyong; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

HRTx Inc. in Mandaluyong, Philippines, is seeking a CRM and Digital Marketing Manager to develop and manage CRM programs, execute multi-channel campaigns, and optimize website performance.

You will collaborate with marketing, IT, and sales teams, and manage external agencies to drive customer acquisition and loyalty. The ideal candidate has 5–7 years in CRM/digital marketing, strong data analysis, and hands-on experience with Salesforce or HubSpot.

Qualifications

• Bachelor-level education in marketing, business, IT, or related field.
• 5–7 years of CRM, digital marketing, or related experience.
• Hands-on experience with CRM platforms and marketing automation.
• Strong data analysis, reporting, and campaign-tracking skills.
• Experience with website management and working with digital agencies is advantageous.
• Excellent project management and communication abilities.

Responsibilities

• Develop and manage CRM programs including database management, segmentation, and lifecycle campaigns.
• Design and execute strategies to boost acquisition, retention and loyalty.
• Plan multi-channel campaigns across email, SMS, push and other digital channels.
• Monitor performance and optimize based on data insights and KPIs.
• Oversee website strategy, performance and optimization in support of marketing goals.
• Analyze data, track metrics, and provide regular stakeholder reports.
• Collaborate with internal teams and manage relationships with external agencies and vendors.
• Ensure seamless integration between CRM platforms and digital systems.

Skills

CRM platforms

Marketing automation

Data analysis

Project management

Stakeholder communication

Website management

Agency/vendor management

Education

Bachelor's degree in Marketing, Business Administration, Information Technology, or related field

Tools

Salesforce

HubSpot

Marketing automation tools

Job description

Key Responsibilities

CRM Strategy & Management

• Develop and manage CRM programs, including database management, customer segmentation, and lifecycle marketing campaigns.
• Design and execute strategies to improve customer acquisition, retention, and loyalty.

Campaign Execution

• Plan and implement multi-channel marketing campaigns across email, SMS, push notifications, and other digital platforms.
• Monitor campaign performance and optimize based on data insights and KPIs.

Website & Digital Management

• Oversee website strategy, performance, and continuous optimization.
• Ensure websites effectively support marketing initiatives and business objectives.

Data Analytics & Insights

• Analyze customer data, campaign performance, and user behavior to generate actionable insights.
• Track key metrics and provide regular reports to stakeholders.

Stakeholder & Vendor Management

• Collaborate with internal teams such as marketing, IT, and sales.
• Manage relationships with external agencies, vendors, and digital partners.

Systems Integration

• Ensure seamless integration between CRM platforms and digital systems.
• Support the implementation and optimization of marketing automation tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• At least 5–7 years of experience in CRM, digital marketing, or related roles.
• Strong hands‑on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar tools).
• Proficiency in data analysis, reporting, and campaign performance tracking.
• Experience in website management and working with digital agencies is an advantage.
• Strong project management, communication, and problem‑solving skills.

Preferred Industry Background

• Hospitality (e.g., hotel groups)
• Food & Beverage chains
• Retail (particularly lifestyle or premium brands)