Digital Marketing & CRM Automation Specialist

ZigZag Philippines; Metro Manila; On-site; PHP 500,000 - 900,000; Full time

Job summary

ZigZag Philippines is seeking an experienced Marketing Operations Specialist to support marketing performance, optimize lead generation processes, and manage digital tools to convert prospects into sales opportunities. The role requires independent management of marketing systems, workflow streamlining, and ongoing campaign improvement.

You will collaborate with the Head of Marketing, drive automation, oversee CRM activities, and optimize SEO/SEM and paid campaigns to boost lead quality and

Qualifications

• 4-6 years of professional experience in digital marketing, growth marketing, marketing operations, or a related field.
• Hands-on experience with CRM platforms and marketing automation tools.
• Strong understanding of SEO, SEM, paid advertising, and digital marketing analytics.
• Experience managing email marketing campaigns, lead generation, and automated workflows.
• Ability to interpret marketing data and prepare performance reports.
• Strong organizational, analytical, and problem-solving skills.
• Ability to work independently and manage multiple marketing activities.
• Preferred: 10+ years of combined experience in marketing or related functions.
• Preferred: Experience with Zoho CRM, Zoho Campaigns, or Zoho Marketing Automation.
• Preferred: Knowledge of Google Search Console, Google Business Profile, technical SEO, and schema markup.

Responsibilities

• Develop and optimize automated marketing workflows, lead nurturing sequences, and customer engagement processes.
• Manage CRM activities, including lead tracking, database organization, segmentation, and lead assignment.
• Monitor and improve digital marketing initiatives across SEO, SEM, Google Ads, and paid social media channels.
• Configure and maintain marketing platforms, including Zoho CRM, Zoho Campaigns, and other automation tools.
• Track campaign performance, website traffic, conversion rates, and lead generation results.
• Prepare marketing reports and dashboards to provide actionable insights for business growth.
• Coordinate integrations between CRM systems, email marketing platforms, websites, and analytics tools.
• Identify opportunities to improve marketing efficiency, lead quality, and overall campaign performance.
• Collaborate directly with the Head of Marketing to support marketing priorities and business objectives.

Skills

Digital marketing

CRM management

SEO/SEM

Marketing analytics

Lead generation

Workflow automation

Independent work

Data interpretation

Tools

Zoho CRM

Zoho Campaigns

Zoho Marketing Automation

Google Ads

Google Analytics

Google Search Console

Job description

About the role

We are looking for an experienced Marketing Operations Specialist to support marketing performance, improve lead generation processes, and manage digital tools that help convert prospects into sales opportunities. This role requires someone who can independently manage marketing systems, streamline workflows, and identify opportunities to improve campaign effectiveness.

Key responsibilities

• Develop and optimize automated marketing workflows, lead nurturing sequences, and customer engagement processes.
• Manage CRM activities, including lead tracking, database organization, segmentation, and lead assignment.
• Monitor and improve digital marketing initiatives across SEO, SEM, Google Ads, and paid social media channels.
• Configure and maintain marketing platforms, including Zoho CRM, Zoho Campaigns, and other automation tools.
• Track campaign performance, website traffic, conversion rates, and lead generation results.
• Prepare marketing reports and dashboards to provide actionable insights for business growth.
• Coordinate integrations between CRM systems, email marketing platforms, websites, and analytics tools.
• Identify opportunities to improve marketing efficiency, lead quality, and overall campaign performance.
• Collaborate directly with the Head of Marketing to support marketing priorities and business objectives.

About you

• 4-6 years of professional experience in digital marketing, growth marketing, marketing operations, or a related field.
• Hands-on experience with CRM platforms and marketing automation tools.
• Strong understanding of SEO, SEM, paid advertising, and digital marketing analytics.
• Experience managing email marketing campaigns, lead generation, and automated workflows.
• Ability to interpret marketing data and prepare performance reports.
• Strong organizational, analytical, and problem-solving skills.
• Ability to work independently and manage multiple marketing activities.
• Preferred: 10+ years of combined experience in marketing or related functions.
• Preferred: Experience with Zoho CRM, Zoho Campaigns, or Zoho Marketing Automation.
• Preferred: Knowledge of Google Search Console, Google Business Profile, technical SEO, and schema markup.