CRM Specialist (Retail/FMCG)

HRTx Inc; Pateros; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

HRTx Inc in Metro Manila is seeking a CRM Manager to lead customer lifecycle programs across acquisition, retention, and reactivation, using data-driven insights.

You will plan multi-channel campaigns across email, SMS, push, and social, collaborate with marketing, operations, and external partners, and report CRM performance to management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least 3–5 years of experience in CRM, digital marketing, or customer engagement roles within FMCG, retail, or F&B industries.
• Experience using CRM platforms (e.g., Salesforce, HubSpot, or similar tools).
• Strong analytical skills with the ability to translate insights into strategies.
• Excellent communication and project management skills.
• Experience in handling multi-channel marketing campaigns.

Responsibilities

• Develop and implement CRM strategies to improve customer lifecycle management across acquisition, retention, and reactivation.
• Execute targeted marketing campaigns across email, SMS, push notifications, and social media.
• Manage customer segmentation to deliver personalized, data-driven campaigns.
• Plan, execute, and monitor CRM campaigns, promotions, and loyalty programs.
• Track campaign performance and optimize strategies based on data insights and KPIs.

Skills

CRM platforms

Salesforce

HubSpot

Data analysis

Campaign management

Multichannel marketing

Communication

Project management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

HubSpot

Job description

Key Responsibilities

CRM Strategy & Execution

• Develop and implement CRM strategies to improve customer lifecycle management, including acquisition, retention, and reactivation
• Execute targeted marketing campaigns across multiple channels such as email, SMS, push notifications, and social media
• Manage customer segmentation to deliver personalized and data-driven campaigns

Campaign Management

• Plan, execute, and monitor CRM campaigns, promotions, and loyalty programs
• Track campaign performance and optimize strategies based on data insights and KPIs
• Coordinate with marketing, operations, and external partners to ensure timely campaign delivery

Customer Data & Analytics

• Maintain and analyze customer databases to generate insights and actionable recommendations
• Monitor key CRM metrics such as customer retention rate, repeat purchase rate, and customer lifetime value
• Ensure data accuracy, cleanliness, and proper management within CRM systems

Customer Experience & Engagement

• Enhance customer journey by identifying pain points and opportunities for improvement
• Support the development of loyalty programs and customer engagement initiatives
• Ensure consistent and positive customer communication across all touchpoints

Stakeholder Management

• Collaborate with internal teams such as marketing, sales, digital, and operations
• Work closely with external vendors or agencies for campaign execution and CRM tools
• Provide regular reports and insights to management on CRM performance

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or any related field
• At least 3–5 years of experience in CRM, digital marketing, or customer engagement roles within FMCG, retail, or F&B industries
• Experience in using CRM platforms (e.g., Salesforce, HubSpot, or similar tools)
• Strong analytical skills with the ability to interpret data and translate insights into strategies
• Excellent communication and project management skills
• Experience in handling multi-channel marketing campaigns
• Detail-oriented with strong organizational and problem-solving abilities

Preferred Skills

• Experience in loyalty program management
• Familiarity with marketing automation tools and customer data platforms
• Knowledge of customer journey mapping and lifecycle marketing
• Ability to work in a fast-paced, high-volume consumer environment