Digital Marketing Manager

Dominos; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

Domino's Pizza (Russia) is seeking a Digital Marketing Leader in Metro Manila to develop and implement omni-channel strategies, oversee social platforms, manage paid campaigns, and coordinate online sales initiatives. You will work with cross-functional teams to ensure brand consistency and drive growth across digital channels.

The role requires 3–5 years in digital marketing, preferably with supervisory experience, and a Bachelor's degree in marketing or related field.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, or a related field.
• 3–5 years of relevant digital marketing experience, preferably in supervisory or managerial capacity.
• Experience in food/beverage, quick-service restaurant, retail, e-commerce, or consumer goods is advantageous.
• Experience managing social media platforms, paid advertising campaigns, digital content, and marketing analytics.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company objectives and sales targets.
• Prepare annual, quarterly, and monthly digital marketing plans, including campaign calendars, promotional activities, and budget allocations.
• Identify opportunities to increase brand visibility, customer acquisition, retention, and revenue.
• Monitor industry trends, competitor activities, customer behavior, and emerging digital marketing technologies.
• Oversee social media platforms and develop engaging digital content across channels.
• Manage content calendar and ensure timely publication of marketing materials.
• Coordinate with designers, agencies, and internal stakeholders to maintain brand messaging.
• Monitor social media engagement and customer feedback.
• Ensure all content complies with branding guidelines and standards.
• Plan, launch, and optimize paid digital advertising campaigns across Meta, Google, TikTok, and other channels.
• Manage campaign budgets and allocate resources efficiently.
• Develop audience targeting, retargeting, and customer acquisition strategies.
• Monitor and optimize campaigns based on reach, engagement, ROAS, and CPA.
• Execute campaigns for product launches, promotions, store openings, and promotions.
• Collaborate with aggregators and e-commerce teams to support online ordering and delivery platforms.
• Develop digital campaigns to increase online orders and average transaction value.
• Coordinate online promotions and discounts with internal teams and partners.
• Analyze digital sales performance and improve conversion rates and campaign effectiveness.
• Ensure promotional information and product details are consistent across channels.
• Monitor website traffic, user behavior, and conversion performance; coordinate updates with IT or providers.
• Support online ordering and customer engagement tools.
• Monitor digital marketing performance using Google Analytics, Meta Business Suite, dashboards, and reporting platforms.
• Prepare reports on campaign performance, engagement, website traffic, and online sales.
• Evaluate campaign effectiveness and propose improvements.
• Establish KPIs for digital marketing activities.
• Present results and insights to management.
• Ensure brand identity and messaging consistency across platforms.
• Collaborate with Brand Marketing, Operations, R&D, Sales, Aggregator Management, and other departments.
• Coordinate digital rollouts of new products and promotions.
• Work with store operations to ensure local digital promotions are accurate.
• Manage external agencies and service providers.

Skills

Digital marketing

Social media management

Campaign planning

Budget management

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Meta Ads Manager

Google Ads

SEO tools

Job description

A. Digital Marketing Strategy and Planning

• Develop and implement comprehensive digital marketing strategies aligned with company objectives and sales targets.

• Prepare annual, quarterly, and monthly digital marketing plans, including campaign calendars, promotional activities, and budget allocations.

• Identify digital marketing opportunities to increase brand visibility, customer acquisition, customer retention, and revenue.

• Monitor industry trends, competitor activities, customer behavior, and emerging digital marketing technologies.

B. Social Media and Content Management

• Oversee the company's social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.

• Develop engaging digital content, including promotional materials, videos, reels, graphics, captions, and campaign concepts.

• Manage the content calendar and ensure timely publication of marketing materials.

• Coordinate with graphic designers, content creators, agencies, and internal stakeholders to maintain consistent brand messaging.

• Monitor social media engagement, audience growth, comments, messages, and customer feedback.

• Ensure all digital content complies with company branding guidelines and communication standards.

C. Digital Advertising and Campaign Management

• Plan, launch, and optimize paid digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant advertising channels.

• Manage campaign budgets and ensure efficient allocation of advertising resources.

• Develop audience targeting, retargeting, and customer acquisition strategies.

• Monitor advertising performance and optimize campaigns based on reach, engagement, conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).

• Execute digital campaigns for product launches, seasonal promotions, store openings, limited-time offers, and other company initiatives.

D. Online Sales and Delivery Platform Support

• Collaborate with aggregator and e-commerce teams to support sales growth through online ordering and food delivery platforms.

• Develop digital campaigns to increase online orders, average transaction value, and repeat purchases.

• Coordinate online promotions, vouchers, discount campaigns, and product visibility initiatives with relevant internal teams and platform partners.

• Analyze digital sales performance and recommend strategies to improve conversion rates and campaign effectiveness.

• Ensure promotional information, product details, images, and campaign materials are accurate and consistent across applicable online channels.

E. Website, SEO, and Digital Assets Management

• Oversee website content, landing pages, and other digital assets to ensure accuracy, relevance, and alignment with brand objectives.

• Implement SEO strategies to improve online visibility and organic search performance.

• Monitor website traffic, user behavior, conversion performance, and other relevant digital metrics.

• Coordinate website updates, technical improvements, and online campaign requirements with IT teams or external service providers.

• Support the implementation and optimization of online ordering and customer engagement tools.

F. Data Analytics and Performance Reporting

• Monitor and analyze digital marketing performance using tools such as Google Analytics, Meta Business Suite, advertising dashboards, and other reporting platforms.

• Prepare regular reports on campaign performance, engagement, website traffic, online sales, lead generation, and advertising efficiency.

• Evaluate the effectiveness of marketing campaigns and recommend data-driven improvements.

• Establish performance benchmarks and key performance indicators (KPIs) for digital marketing activities.

• Present campaign results, insights, and recommendations to management.

G. Brand Management and Cross-Functional Collaboration

• Ensure consistency of brand identity, tone, messaging, and visual standards across all digital platforms.

• Collaborate with Brand Marketing, Operations, Research and Development (R&D), Sales, Aggregator Management, and other relevant departments.

• Coordinate the digital rollout of new products, promotional campaigns, and corporate marketing initiatives.

• Work with store operations teams to ensure local digital promotions and store-related information are accurate.

• Manage external agencies, freelancers, suppliers, and digital marketing service providers when applicable.

H. Team Leadership and Budget Management

• Lead, supervise, and develop the digital marketing team, including social media specialists, content creators, and digital advertising personnel, as applicable.

• Assign responsibilities, monitor deliverables, and ensure projects are completed within agreed timelines.

• Manage the digital marketing budget and track campaign spending against approved allocations.

• Evaluate the performance of team members and provide coaching to improve productivity and capability.

• Establish efficient workflows and quality-control procedures for digital marketing execution.

I. Customer Engagement and Reputation Management

• Develop strategies to improve online customer engagement, loyalty, and brand advocacy.

• Monitor online reviews, customer feedback, and brand mentions across digital platforms.

• Coordinate with Customer Service and Operations to address customer concerns and elevate issues when necessary.

• Identify recurring customer feedback and recommend improvements to marketing communications and customer experience.

• Support the implementation of digital loyalty, retention, and remarketing campaigns.

QUALIFICATIONS AND REQUIREMENTS

Educational Background

• Bachelor's degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, or a related field.

Work Experience

• At least three (3) to five (5) years of relevant experience in digital marketing, preferably with experience in a supervisory or managerial capacity.

• Experience in the food and beverage, quick-service restaurant, retail, e-commerce, or consumer goods industry is an advantage.

• Demonstrated experience managing social media platforms, paid advertising campaigns, digital content, and marketing analytics.

• Experience managing marketing budgets, external agencies, and cross-functional projects is preferred