Marketing Campaign Manager

SM Advantage; Pasay; On-site; PHP 600,000 - 900,000; Full time

Job summary

SM Advantage is seeking a Marketing Campaign Manager in Metro Manila to design, execute, and optimise end-to-end customer journeys across multiple channels. The role focuses on translating marketing strategies into targeted campaigns and driving collaboration with stakeholders to boost member activity.

You will analyse data, define campaigns, monitor metrics, and adapt plans in a fast-paced environment to meet business priorities and delivery timelines, with a strong emphasis on CRM and

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a relevant field.
• At least five years of experience in digital marketing, with CRM or performance marketing experience preferred.
• Strong written and verbal communication skills, with effective presentation abilities.
• Strong analytical, project management, and execution skills.
• Data-savvy and strategic thinker with sharp attention to detail.
• Experience using Tableau and CRM systems is an advantage.
• Proficiency in Microsoft Office tools.
• Ability to collaborate effectively with stakeholders and cross-functional teams.
• Ability to work in a fast-paced environment and adapt quickly to changing priorities.

Responsibilities

• Analyse customer, campaign, and business data to understand requirements, opportunities, and challenges.
• Collaborate with stakeholders to translate marketing strategy into actionable campaigns.
• Design communication plans and customer targeting strategies across relevant channels.
• Define, monitor, and evaluate campaign metrics and performance indicators.
• Track campaign deliverables and coordinate with cross-functional teams to ensure proper execution and timely implementation.
• Analyse campaign performance and present clear recommendations for optimisation.
• Manage campaign projects and execution activities in a fast-paced environment.
• Adapt and pivot campaign plans quickly to meet business priorities and delivery timelines.

Skills

Strong communication

Analytical thinking

Project management

Stakeholder collaboration

Fast-paced execution

Education

Bachelor’s degree in Marketing or related field

Tools

Tableau

CRM systems

Microsoft Office

Job description

About the role

The Marketing Campaign Manager will design, execute, and optimise end-to-end customer lifecycle journeys across communication channels. This role will help increase member activity by translating marketing strategies into targeted, measurable campaigns and driving effective collaboration across stakeholders and cross-functional teams.

Key responsibilities

• Analyse customer, campaign, and business data to understand requirements, opportunities, and challenges.

• Collaborate with stakeholders to translate marketing strategy into actionable campaigns.

• Design communication plans and customer targeting strategies across relevant channels.

• Define, monitor, and evaluate campaign metrics and performance indicators.

• Track campaign deliverables and coordinate with cross-functional teams to ensure proper execution and timely implementation.

• Analyse campaign performance and present clear recommendations for optimisation.

• Manage campaign projects and execution activities in a fast-paced environment.

• Adapt and pivot campaign plans quickly to meet business priorities and delivery timelines.

What we're looking for

• Bachelor’s degree in Marketing, Advertising, or a relevant field.

• At least five years of experience in digital marketing, with CRM or performance marketing experience preferred.

• Strong written and verbal communication skills, with effective presentation abilities.

• Strong analytical, project management, and execution skills.

• Data-savvy and strategic thinker with sharp attention to detail.

• Experience using Tableau and CRM systems is an advantage.

• Proficiency in Microsoft Office tools.

• Ability to collaborate effectively with stakeholders and cross-functional teams.

• Ability to work in a fast-paced environment and adapt quickly to changing priorities.