MARKETING MANAGER/HEAD

ISLAND AIR PRODUCTS CORPORATION (ISLAND GAS); Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

ISLAND AIR PRODUCTS CORPORATION (ISLAND GAS) in the Philippines seeks a Head of Marketing to lead the overall marketing strategy, brand stewardship, and demand generation across channels. You will align with Sales, BD, and other revenue functions to strengthen market presence.

The role covers digital marketing, market intelligence, and performance reporting, with responsibility for team leadership and cross-functional collaboration to drive measurable growth.

Qualifications

• Bachelor's degree in Marketing or related field.
• 8–10 years progressive marketing experience.
• 4–5 years in a leadership or managerial role.
• Experience managing budgets, agencies, cross-functional stakeholders.

Responsibilities

• Develop the annual and medium-term marketing strategy aligned with objectives.
• Prepare the annual marketing plan, calendar, budget, and scorecard.
• Define target segments, value propositions, positioning, and growth markets with Sales/BD.
• Lead brand development across channels and touchpoints.
• Plan and execute campaigns to generate awareness, leads, and retention.
• Lead digital marketing including website, social, paid media, email campaigns.
• Develop trade/channel programs supporting distributors and dealers.
• Commission market studies, surveys, and market sizing exercises.
• Lead, coach, and develop the Marketing team with clear goals.
• Prepare regular marketing performance reports for management.

Skills

Leadership

Stakeholder Management

Strategic Marketing

Brand Management

Campaign Planning

Digital Marketing

Analytics

Data Analysis

People Development

Collaboration

Education

Bachelor's degree in Marketing, Business Administration, Communications, Management, Economics, or a related field

Job description

About the role

The Head, Marketing is responsible for the overall marketing strategy, brand stewardship, demand generation, customer engagement, market intelligence, and marketing performance of the Company. The role leads the development and execution of integrated marketing programs that support Channel Sales, Commercial Sales, Business Development, and other revenue-generating functions while maintaining clear ownership of brand, communications, customer insights, and marketing effectiveness. The position is expected to strengthen the Company's market presence, improve customer awareness and preference, generate qualified demand, support channel and commercial growth, and ensure that marketing resources are deployed with measurable business impact.

Key responsibilities

• Develop the annual and medium-term marketing strategy aligned with corporate and commercial objectives

• Prepare the annual marketing plan, calendar, budget, and performance scorecard

• Define target customer segments, value propositions, positioning, and priority growth markets in collaboration with Sales and Business Development

• Lead the development, protection, and consistent application of the Company brand across all channels and customer touchpoints

• Plan and execute campaigns that generate awareness, inquiries, qualified leads, trial, repeat purchase, and customer retention

• Lead the Company's digital marketing strategy, including website, social media, paid media, email / messaging campaigns, and digital lead-generation initiatives

• Develop trade and channel marketing programs that support distributors, franchisees, resellers, dealers, and branch sales teams

• Plan and commission market studies, customer surveys, competitor reviews, and market sizing exercises

• Lead, coach, and develop the Marketing team with clear goals, accountabilities, and development plans

• Prepare monthly, quarterly, and annual marketing performance reports for management

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Management, Economics, or a related field

• At least 8-10 years of progressive experience in marketing, brand management, trade marketing, digital marketing, or related commercial functions

• At least 4-5 years in a leadership or managerial role

• Demonstrated experience managing marketing budgets, agencies, integrated campaigns, and cross-functional stakeholders

• Strategic Marketing and Commercial Acumen

• Brand Management and Positioning

• Integrated Campaign Planning

• Digital Marketing and Analytics

• Data Analysis and Performance Management

• Leadership and People Development

• Stakeholder Management and Collaboration