Senior Marketing Manager

SSI Group, Inc.; Philippines; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

SSI Group, Inc. is seeking a Senior Marketing Manager to drive overall brand and business performance in the assigned market/region. You will lead data-driven marketing strategies across retail and digital channels to grow market share, strengthen brand equity, and boost customer acquisition and loyalty.

This leadership role encompasses business planning, campaign development, market-entry strategy, and cross-functional alignment to ensure marketing initiatives contribute to commercial success.

Qualifications

• Bachelor's degree in Marketing, Business Management, Advertising, or related field.
• 7–10 years of progressive experience in Brand Management, Retail Marketing, QSR, Fashion, or Consumer Marketing.
• Strong business and consumer orientation with solid experience in market research and data analysis.
• Proven experience leading integrated, multi-channel marketing campaigns.
• Strong project management, hypothesis-building, and analytical skills.
• Experience working with mall-driven retail environments and regional marketing programs.
• Demonstrated leadership and stakeholder management capability.
• Highly creative with strong brand storytelling and aesthetic judgment.
• Agile, strategic thinker with the ability to anticipate trends and reflect insights into marketing plans.

Responsibilities

• Develop and execute a comprehensive Annual Brand Marketing Plan aligned with company objectives.
• Lead marketing strategies to drive foot traffic and strengthen performance of key stores.
• Participate in overall business planning and contribute insights to topline and profitability targets.
• Develop marketing mix strategies for new store openings and new market entries.
• Translate global/regional brand strategies into locally relevant execution plans.
• Drive brand positioning to achieve top-of-mind awareness and market leadership.
• Lead integrated marketing communications (IMC) across all channels.
• Ensure consistent execution of brand standards across stores, digital platforms, and partnerships.
• Develop campaigns that strengthen brand perception, employer brand positioning, and manage PR, crisis communication, and reputation management initiatives.
• Lead store opening campaigns, in-mall activations, and seasonal promotions.
• Collaborate with Store Marketing Managers to develop countermeasures for local markets.
• Develop and execute systemwide and localized store marketing initiatives.
• Build partnerships with mall operators, local government units, and business communities.
• Oversee digital marketing strategy across paid media, social platforms, CRM, content marketing, and e-commerce.
• Expand online business and market research, and create related organizational structures.
• Utilize analytics tools to optimize performance and ROI.
• Drive online-to-offline (O2O) initiatives to enhance customer experience.
• Monitor KPIs including traffic, conversion, acquisition cost, engagement, and retention.
• Conduct consumer research, build hypotheses, and lead data-driven campaign optimization.
• Future expansion of online business and market research, along with the creation of necessary organizational structures.
• Collaborate cross-functionally to align campaigns with product launches and promotional concepts.
• Lead end-to-end campaign management—from ideation to reporting and post-analysis.
• Forecast and manage marketing budgets, A&P spending, and ROI targets.
• Monitor brand and business performance metrics.
• Develop business cases and present performance insights to senior leadership.

Skills

Brand management

Market research

Analytics

Project management

Hypothesis-building

Multi-channel marketing

Education

Bachelor's Degree in Marketing, Business Management, Advertising, or related field

Job description

The Senior Marketing Manager is responsible for the overall brand and business performance in

the assigned market/region. The role leads the development and execution of integrated, data-

driven marketing strategies that drive market share growth, brand equity, customer acquisition

and loyalty, and sustainable sales performance across retail and digital channels.

This position plays a critical leadership role in business planning, campaign development, new

market/store entry strategy, and cross-functional alignment, ensuring marketing initiatives

directly contribute to commercial success.

Key Responsibilities

1. Marketing Strategy & Business Planning

• Develop and execute a comprehensive Annual Brand Marketing Plan aligned with

company objectives.

• Lead marketing strategies to drive foot traffic and strengthen performance of key stores.
• Participate in overall business planning and contribute insights to topline and profitability

targets.

• Develop marketing mix strategies for new store openings and new market entries.
• Translate global/regional brand strategies into locally relevant execution plans.

2. Brand Management & Market Leadership

• Drive brand positioning to achieve top-of-mind awareness and market leadership.
• Lead integrated marketing communications (IMC) across all channels.
• Ensure consistent execution of brand standards across stores, digital platforms, and

partnerships.

• Develop campaigns that strengthen brand perception, employer brand positioning, and
• Manage PR, crisis communication, and reputation management initiatives.

3. Retail & Local Store Marketing

• Lead store opening campaigns, in-mall activations, and seasonal promotions.
• Collaborate with Store Marketing Managers to develop countermeasures for
• Develop and execute systemwide and localized store marketing initiatives.
• Build strong partnerships with mall operators, local government units, and business

communities.

• Support sustainability and community-based programs aligned with brand values.

4. Digital & Performance Marketing

• Oversee digital marketing strategy across paid media, social platforms, CRM, content

marketing, and e-commerce. Expansion of online business and market research, along

with the creation of associated organizational structures

• Utilize analytics tools to optimize performance and ROI.
• Drive online-to-offline (O2O) initiatives to enhance customer experience.
• Monitor KPIs including traffic, conversion, acquisition cost, engagement, and retention.
• Conduct consumer research, build hypotheses, and lead data-driven campaign

optimization.

• Future expansion of online business and market research, along with the creation of the

necessary organizational structure

5. Product & Campaign Development

• Collaborate cross-functionally to align campaigns with product launches and
• Contribute creative inputs to product development, menu/product architecture, and

promotional concepts.

• Work with agencies and vendors to develop locally relevant campaign concepts.
• Lead end-to-end campaign management—from ideation to reporting and post-analysis.

6. Financial & Performance Management

• Forecast and manage marketing budgets, A&P spending, and ROI targets.
• Monitor brand and business performance metrics.
• Develop business cases and present performance insights to senior leadership.
• Integrate insights and opportunities into actionable improvement plans.

7. Stakeholder & People Management

• Secure buy-in from cross-functional stakeholders and leadership teams.
• Lead, coach, and develop marketing team members.
• Build strong partnerships with agencies, media partners, vendors, and external
• Create capability-building initiatives and development plans for direct reports.

Qualifications

• Bachelor’s Degree in Marketing, Business Management, Advertising, or related field.

Minimum 7–10 years of progressive experience in Brand Management, Retail Marketing,

QSR, Fashion, or Consumer Marketing.

• Strong business and consumer orientation with solid experience in market research and

data analysis.

• Proven experience leading integrated, multi-channel marketing campaigns.
• Strong project management, hypothesis-building, and analytical skills.
• Experience working with mall-driven retail environments and regional marketing

programs.

• Demonstrated leadership and stakeholder management capability.
• Highly creative with strong brand storytelling and aesthetic judgment.
• Agile, strategic thinker with the ability to anticipate trends and reflect insights into