Creative Marketing Manager

U-BIX Corporation; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

U-BIX Corporation is seeking a Creative Marketing Manager to lead integrated campaigns, shape brand identity, and translate customer insights into compelling marketing strategies. You will guide a multidisciplinary team of creatives and analysts to deliver high-impact assets across digital, social, events, and print channels.

Responsibilities include developing campaigns, setting brand standards, and analyzing data to optimize performance.

Qualifications

• Bachelor's degree in Advertising or Marketing from a reputable university.
• Experience in creative marketing, brand management, advertising, or related fields.
• Strong understanding of consumer behavior, customer insights, and market research methodologies.
• Proven ability to lead creative teams and manage cross-functional initiatives.
• Expertise in developing integrated marketing campaigns across multiple channels.

Responsibilities

• Develop and lead integrated marketing campaigns across digital, social media, video, events, print, and emerging channels to support brand and business objectives.
• Evolve the company's brand identity, positioning, messaging, and visual standards, ensuring consistency and relevance across all customer touchpoints.
• Analyze customer behavior, market trends, competitive activity, and campaign performance data to uncover insights that inform marketing strategies, content development, and audience engagement.
• Provide strategic and creative guidance for content, design, storytelling, and multimedia production to ensure high-quality and impactful marketing assets.
• Lead, mentor, and inspire a multidisciplinary creative team, fostering collaboration, innovation, and professional growth while maintaining high performance standards.
• Establish KPIs, monitor campaign effectiveness, and leverage analytics to optimize creative execution, audience targeting, and return on marketing investment.
• Oversee marketing production schedules, resource allocation, vendor relationships, and budgets to ensure projects are delivered on time and within scope.
• Partner closely with Sales, Human Resources and Executive Leadership Teams to align marketing initiatives with business priorities and customer needs.

Skills

Brand management

Campaign management

Leadership

Marketing analytics

Cross-functional collaboration

Education

Bachelor's degree in Advertising or Marketing

Job description

About the role

The Creative Marketing Manager leads the development and execution of integrated marketing campaigns that strengthen brand awareness, engage target audiences, and drive business growth. This role oversees a team of graphic artists, writers, content creators, and media specialists. The role is responsible for shaping the brand vision and for translating customer insights into compelling marketing campaigns.

Key responsibilities

• Develop and lead integrated marketing campaigns across digital, social media, video, events, print, and emerging channels to support brand and business objectives

• Evolve the company's brand identity, positioning, messaging, and visual standards, ensuring consistency and relevance across all customer touchpoints

• Analyze customer behavior, market trends, competitive activity, and campaign performance data to uncover insights that inform marketing strategies, content development, and audience engagement

• Provide strategic and creative guidance for content, design, storytelling, and multimedia production to ensure high-quality and impactful marketing assets

• Lead, mentor, and inspire a multidisciplinary creative team, fostering collaboration, innovation, and professional growth while maintaining high performance standards

• Establish KPIs, monitor campaign effectiveness, and leverage analytics to optimize creative execution, audience targeting, and return on marketing investment

• Oversee marketing production schedules, resource allocation, vendor relationships, and budgets to ensure projects are delivered on time and within scope

• Partner closely with Sales, Human Resources and Executive Leadership Teams to align marketing initiatives with business priorities and customer needs

Requirements

• Bachelor's Degree in Advertising or Marketing from a reputable university

• Experience in creative marketing, brand management, advertising, or related fields

• Strong understanding of consumer behavior, customer insights, and market research methodologies

• Proven ability to lead creative teams and manage cross-functional initiatives

• Expertise in developing integrated marketing campaigns across multiple channels

• Strong project management, communication, and stakeholder management skills

• Proficiency with marketing analytics and performance measurement tools

• Ability to balance creative innovation with commercial and business objectives