Marketing Manager

Private Advertiser; Mandaluyong; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Private Advertiser is seeking a seasoned marketing leader to craft and execute integrated campaigns that align with business goals. You will steer brand positioning, oversee creative across channels, and manage budgets to maximize ROI.

The role requires strong strategic thinking, analytics, and leadership to guide cross-functional teams in delivering impactful marketing programs and events that build customer engagement and market share.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or a related field.
• 5–7 years of professional marketing experience in management or senior roles.
• Proven track record of developing and executing successful campaigns.
• Strong strategic thinking and analytical skills to translate data into actions.
• Excellent project management capabilities with multiple campaigns.
• Proficiency in digital marketing tools and platforms and analytics software.
• Outstanding written and verbal communication across senior stakeholders.
• Leadership experience with team motivation and development.
• Solid understanding of consumer behaviour, segmentation, and brand positioning.
• Experience in food, beverage, or agricultural industry is desirable.
• Creative yet practical, results-oriented problem solving.

Responsibilities

• Develop and implement integrated marketing strategies and campaigns aligned with company objectives.
• Oversee brand positioning, messaging, and creative development across channels.
• Manage marketing budgets, forecasting, and financial planning for ROI.
• Lead market research and competitive analysis to identify trends and threats.
• Coordinate with sales, product, and operations for cohesive initiatives.
• Plan and execute promotions, product launches, and events to boost engagement.
• Manage relationships with external partners, agencies and vendors.
• Monitor, analyze and report on marketing performance metrics and KPIs.
• Mentor and supervise marketing team members, fostering a high-performing environment.
• Stay informed of industry trends and emerging marketing technologies.

Skills

Strategic thinking

Analytical skills

Project management

Leadership

Communication skills

Education

Bachelor's degree in marketing or related field

Tools

Analytics software

Job description

JOB DESCRIPTION:

• Develop and implement integrated marketing strategies and campaigns aligned with company objectives and market opportunities

• Oversee brand positioning, messaging, and creative development across all marketing channels and touchpoints

• Manage marketing budgets, forecasting, and financial planning to ensure optimal return on investment

• Lead market research and competitive analysis to identify trends, opportunities, and potential threats within the industry

• Coordinate with cross-functional teams including sales, product development, and operations to ensure cohesive marketing initiatives

• Plan and execute promotional campaigns, product launches, and special events to drive customer engagement and brand awareness

• Manage relationships with external partners, agencies, and vendors to support marketing activities

• Monitor, analyse and report on marketing performance metrics, campaign effectiveness, and key performance indicators

• Mentor and supervise marketing team members, fostering a collaborative and high-performing environment

• Stay informed of industry trends, consumer behaviour, and emerging marketing technologies to keep the company competitive

JOB QUALIFICATIONS:

• Bachelor's degree in marketing, Business Administration, Communications, or a related field

• Minimum 5-7 years of professional experience in marketing management or senior marketing roles

• Proven track record of developing and executing successful marketing campaigns that drive business results

• Strong strategic thinking and analytical skills with the ability to interpret market data and translate insights into actionable strategies

• Excellent project management capabilities with the ability to manage multiple campaigns simultaneously

• Proficiency in digital marketing tools, platforms, and analytics software

• Outstanding written and verbal communication skills with the ability to present to senior stakeholders

• Leadership experience with the ability to motivate and develop team members

• Strong understanding of consumer behaviour, market segmentation, and brand positioning

• Experience in the food, beverage, or agricultural industry is highly desirable

• Creative thinking combined with practical, results-oriented approach to problem-solving