Marketing Manager

Westwood Law Firm; Metro Manila; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Westwood Law Firm seeks a Marketing Head to shape the firm’s marketing vision and execute multi‑channel campaigns from Manila. This senior role leads the marketing function, aligning brand and growth initiatives across departments.

Lead a capable team, manage budgets and ROI, analyze market trends, and report insights to executives. The ideal candidate has a track record in strategic marketing, strong communication, and budget stewardship.

Qualifications

• Minimum 1 year in marketing and 1 year in leadership roles.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Develop and execute long-term marketing plans and multi-channel campaigns.
• Lead and mentor the marketing team across content, digital, and product marketing.
• Plan budget, allocate resources, and track ROI across channels.
• Analyze KPIs, market trends, and campaign performance to inform leadership.
• Collaborate with sales and product teams to support launches and revenue goals.

Skills

SEO/SEM

Social media

Paid ads

Analytics

Budget management

Strategic planning

Leadership

Communication

Presentation skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

The Marketing Head is a senior leadership position responsible for designing and driving the company’s marketing vision, strategy, and execution. This role leads the marketing function, manages resources, and collaborates across departments to build brand equity, generate pipeline, and deliver measurable business growth.

Key Responsibilities

Strategy & Planning

• Develop, build, and execute long-term marketing plans, go-to-market strategies, and integrated multi-channel campaigns aligned with organizational goals.
• Translate business objectives into actionable marketing initiatives that drive brand awareness, customer acquisition, and revenue growth.

Team Leadership

• Manage, mentor, and scale the marketing team across content, digital, and product marketing functions.
• Set clear goals, define workflows, and foster a culture of excellence, collaboration, and continuous professional development.

Budget Oversight

• Plan and allocate marketing resources effectively; manage department spending and track expenditures.
• Continuously measure and maximize return on investment (ROI) across all marketing channels and initiatives.

Performance Analysis & Reporting

• Establish and monitor key performance indicators (KPIs) across campaigns and channels.
• Analyze consumer behavior, market trends, and campaign performance; deliver actionable insights and results reports to executive leadership.

Cross-Functional Collaboration

• Partner closely with sales and product development teams to align marketing with product launches, pricing models, and revenue pipeline goals.
• Ensure consistent messaging and unified go-to-market strategies across all customer touchpoints.

Job Requirements

• 1 years in marketing; 1 year in leadership roles.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Expert in SEO/SEM, social media, paid ads, analytics, and budget management.
• Strong strategic, communication, and presentation capabilities.