Marketing Manager

Nightowl Consulting; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Nightowl Consulting is seeking a marketing lead to design and drive strategies targeting high-income professionals and business owners in vacation and resort communities. You will manage paid ads, social campaigns, email efforts, and nurture flows.

The role emphasizes content creation, competitive messaging, and cross-team collaboration with lenders and referral partners to optimize ROI.

Qualifications

• Proven experience planning and executing marketing campaigns.
• Strong writing and communication skills across channels.
• Ability to analyze data and optimize campaigns for ROI.

Responsibilities

• Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
• Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.
• Oversee content creation including blogs, videos, social posts, and client resources.
• Track campaign performance metrics and prepare monthly ROI reports.
• Collaborate with lending team and referral partners to refine messaging.

Skills

Marketing strategy

Lead generation

Campaign management

Content creation

SEO & SEM

Social media marketing

Analytics

Tools

Facebook Ads

Google Analytics

CRM

Job description

Marketing Strategy Development

• Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
• Develop campaigns aligned with our differentiators and Ideal Customer Profile.

Lead Generation and Nurturing

• Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.
• Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.

Branding and Content Creation

• Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources.
• Ensure messaging aligns with our wealth-building and relationship-driven philosophy.

Analytics and Reporting

• Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads.
• Prepare monthly reports showcasing ROI, lead quality, and conversion rates.

Partnership and Team Collaboration

• Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition.
• Develop co-branded campaigns with referral partners such as realtors and financial advisors.

Non-Core Responsibilities

• Manage relationships with vendors, such as graphic designers or video production teams.
• Stay updated on industry trends and competitors’ strategies.
• Organize and promote customer appreciation events and community involvement initiatives.

Day-to-Day Activities

• Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Update and optimize website content, ensuring SEO best practices.
• Coordinate weekly marketing calls with the lending team to align goals.
• Respond to social media comments and engage with online communities.
• Review analytics dashboards and make adjustments to campaigns as needed.