Marketing Manager

NightOwl Consulting; Quezon City; Remote; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Above market salary

HMO for principal and two dependents

Government-mandated benefits

Performance-based incentives

Quarterly company events

In-depth training for career growth

Great company culture

1,000 PHP De Minimis

Equipment and software provided

Job summary

A consulting firm is seeking a Marketing Manager to lead marketing campaigns, generate quality leads, and enhance brand visibility. The ideal candidate should excel in digital advertising and email marketing, with strong analytical skills to monitor campaign performance. Additionally, abilities in content creation and collaboration with teams are key. The position offers a competitive salary and various benefits, including health insurance and training opportunities.

Qualifications

• Proficient in digital advertising platforms.
• Advanced knowledge of email marketing tools.
• Strong experience with analytics tools.

Responsibilities

• Develop comprehensive marketing strategy for high-income professionals.
• Manage digital lead generation efforts including advertising.
• Oversee content creation aligned with branding.

Skills

Digital advertising platforms proficiency

Email marketing tools expertise

Analytics tools experience

Lead generation and nurturing ability

Exceptional communication skills

Creative thinking

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Mailchimp

HubSpot

Google Analytics

Job description

Marketing Manager

Department: Operations

Employment Type: Full Time

Location: Client

Compensation: ₱40,000 - ₱60,000 / month

Description

We’re seeking a Marketing Manager who will play a pivotal role in expanding our brand and generating quality leads. This person will be responsible for crafting compelling marketing campaigns, optimizing digital channels, and implementing innovative strategies to attract and engage our Ideal Customer Profile (ICP). If you’re a results-driven marketer with a passion for creating value, we want you on our team.

Key Responsibilities

Marketing Strategy Development

• Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
• Develop campaigns aligned with our differentiators and Ideal Customer Profile.

Lead Generation and Nurturing

• Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.
• Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.

Branding and Content Creation

• Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources.
• Ensure messaging aligns with our wealth-building and relationship-driven philosophy.

Analytics and Reporting

• Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads.
• Prepare monthly reports showcasing ROI, lead quality, and conversion rates.

Partnership and Team Collaboration

• Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition.
• Develop co-branded campaigns with referral partners such as realtors and financial advisors.

Non-Core Responsibilities

• Manage relationships with vendors, such as graphic designers or video production teams.
• Stay updated on industry trends and competitors’ strategies.
• Organize and promote customer appreciation events and community involvement initiatives.

Day-to-Day Activities

• Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Update and optimize website content, ensuring SEO best practices.
• Coordinate weekly marketing calls with the lending team to align goals.
• Respond to social media comments and engage with online communities.
• Review analytics dashboards and make adjustments to campaigns as needed.

Skills, Knowledge and Expertise

• Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
• Strong experience with analytics tools (Google Analytics, social media insights).
• Proven ability to generate and nurture high-quality leads.
• Experience in the real estate or mortgage industry is a significant plus.
• Exceptional communication and storytelling skills.
• Highly organized with the ability to manage multiple projects.
• Creative thinker with an eye for detail and design.
• Data-driven mindset with strong problem-solving abilities.
• Team player with a collaborative approach.

Benefits

• Above market salary
• HMO for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• In-depth training for career growth
• Great Company Culture and HR experience
• 1,000 PHP De Minimis
• Equipment and software provided